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»Facebook ads

SmileDirectClub CMO On Dealing With Signal Loss And Testing New Channels

Chasing ad performance is a never-ending process. “There’s no chill in the performance world,” said John Sheldon, CMO of SmileDirectClub, a DTC startup and recently public company that sells customized transparent teeth aligners as an alternative to braces. “You’re always … trying to push your business,” Sheldon said, “because if you can find more efficiency,… Continue reading »
by Allison Schiff // May 13th, 2022 //
»
Wall Street Bullish On ViacomCBS’s Streaming Ambitions; New CEO Gives IAB Tech Lab A Push

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swimming Up-Stream Wall Street is coming around to streaming revenue as a long-term priority. Or, rather, as a source of heavy immediate investment. ViacomCBS has done well enough out of the gate with its Paramount+ streaming service to inspire Wells Fargo to “move from… Continue reading »
by AdExchanger // September 23rd, 2021 //
»
Ad Bacon's Audience Kitchen helps advertisers identify a wider selection of Facebook audiences that don’t surface when searching via Facebook’s own UI.
Ad Bacon Has A Tool To Help Buyers Find ‘Hidden’ Audience On Facebook And Instagram

Some media buyers report feeling a niggling sense of FOMO when they try to use Facebook Ads Manager to target their ads on Facebook and Instagram. “Everyone I talk to has the sense that they’re missing out on something, that something feels … hidden,” said Ty Martin, a former iCrossing search and digital media executive… Continue reading »
by Allison Schiff // April 20th, 2021 //
»
Creative from Facebook's national ad campaign to promote the benefits of personalized advertising.
Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign

Here’s something meta for you: Facebook is running a targeted ad campaign to promote the importance of … targeted advertising. On Thursday, Facebook launched a national push that aims to demonstrate the value of personalized ads, especially for small businesses reeling from the ongoing pandemic. The campaign, under the title “Good Ideas Deserve To Be… Continue reading »
by Allison Schiff // February 25th, 2021 //
»
Facebook CPMs Will Be Higher Than Ever This Holiday Season

Too bad there isn’t a Black Friday deal on Facebook inventory – because it’s getting pricey. Following a massive 38% spike in CPMs on Facebook between September and the week before the election, prices dipped back to more normal levels during the first week in November before climbing back up again, according to digital agency… Continue reading »
by Allison Schiff // November 25th, 2020 //
»
Facebook’s Ad Chief: ‘What The World Really Wants To See From Us Is Action’

Although a handful of advertisers have suspended their Facebook campaigns in the wake of the platform’s ongoing data scandal, most are staying the course. “Both advertisers and developers are very understanding about having some features removed that they were using,” said Mark Rabkin, Facebook’s VP of ads and business platform, who took the reins from… Continue reading »
by Allison Schiff // April 24th, 2018 //
»
ProPublica Rebukes Facebook For Ageism In Ads, But Is The Reproach Fair?

Is enabling age targeting for online recruitment ads a form of discrimination? Facebook, called out by ProPublica and The New York Times on Wednesday for the practice, says no. “Used responsibly, age-based targeting for employment purposes is an accepted industry practice and for good reason,” Rob Goldman, Facebook’s VP of ads, responded in a blog… Continue reading »
by Allison Schiff // December 20th, 2017 //
»
This Penn. Tourism Board Is Getting Smart About Digital Measurement

Destination marketers get tripped up on attribution. A tourism board, like the Pocono Mountains Visitors Bureau (PMVB), for example, spans four counties across northeastern Pennsylvania and represents a consortium of hotels, restaurants and activity providers, which makes it difficult to gather real-time metrics on visitation. “Someone might click on an ad and visit our website,… Continue reading »
by Allison Schiff // April 28th, 2017 //
»
Breather Does Better When Facebook And Google Ad Data Is Together

Breather, a startup that lets people book work spaces on demand, spends all of its digital ad budget on Google and Facebook – 65% and 35%, respectively – because Google and Facebook work. But figuring out why they work – and what effect they have on revenue per user, lifetime value and the overall customer journey – is another… Continue reading »
by Allison Schiff // September 9th, 2016 //
»
Walled Gardens Are Eating The World (And Developers)

If you’re a developer looking to monetize and attribute spend across devices, Facebook and Google might soon become the only shows in town. “Bummer,” called out an audience member at Grow.co’s MAU event in New York City on Tuesday. As programmatic buying grows on mobile, so does the need for an analytics infrastructure that traces… Continue reading »
by Allison Schiff // July 28th, 2016 //
»
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