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»Home Depot

Retailer Ad Platforms Integrate The Web; Vox Media Enters The SSP Biz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brick By Brick-And-Mortar The march of the retail media networks cannot be stopped.  Dollar General on Tuesday announced a rebrand of its advertising business, now DGMN (for Dollar General Media Network), to extend its data to ad-buying across the web. According to the… Continue reading »

by AdExchanger // June 8th, 2022 //
»
BOPIS To The Rescue!
Podcasts Encounter Programmatic Placement Problems; Video Game Marketing Levels Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hard Of Hearing Podcasters are rushing to add programmatic to their bag of monetization tricks. But they’re confronting familiar issues for publishers when software decides what ads to run and where, The Verge reports. An ad for HBO’s “The Sex Lives of College… Continue reading »

by AdExchanger // January 5th, 2022 //
»
Brand Safety In The Post-Trump Era; Some Buyers Start To Embrace Politics

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is It Safe To Come Out? With the Trump circus leaving town, what does this mean for brand safety? Seb Joseph of Digiday wrote  about how the political divide amongst American consumers has extended to the media channels people consume. “And it’s made the… Continue reading »

by AdExchanger // January 22nd, 2021 //
»
Omnicom, Home Depot Push For Misinfo Probe; Simpli.fi Buys ERP Platform For $100M

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stop The Spread Misinformation isn’t a virus – but it can spread like one. Election fraud paranoia, hate speech and online conspiracy theories were all roiling in the overheated atmosphere that contributed to the Jan. 6 siege of the US Capitol. And advertisers don’t want… Continue reading »

by AdExchanger // January 20th, 2021 //
»
Home Depot And Other Retailers Shirk Mobile Ads, For Want Of Good Data

Retailers face an uphill battle when it comes to justifying mobile ad spend. At the Shop.org Digital Summit in Seattle, some shared how they are tackling cross-device measurement and mobile attribution as more time and sales shift to mobile. “There is a study that says people spend 20% of their time on their phone, so… Continue reading »

by Sarah Sluis // October 1st, 2014 //
»
Retailigence Is Latest To ‘Close The Loop’ On In-Store Transactions

Retail brands, and the vendors that serve them, continue to obsess about how to bridge the gap between online intent and offline sales. Retailigence, the developer of a “hyperlocal marketing platform” for brands and retailers, has rolled out a solution that allows consumers to reserve products online and pick up in-store. Although the concept is… Continue reading »

by Kelly Liyakasa // October 9th, 2013 //
»
 

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