omnichannel

Forrester is ranking vendors for the breadth of their capabilities over those with point solutions. And the “jacks of all trades” are in the lead.

The trajectory of digital advertising remains unchanged. There are plenty of signs that the investments advertisers have made in cookie alternatives are already paying off.

Recent moves by major ad tech players prove the industry doesn’t actually need cookies. But Chrome’s cookie pivot doesn’t clarify what will happen to the 1% of its audience that’s already cookieless or what will become of plans to deprecate the Android Ad ID on mobile.

Omnichannel advertising workflow platform Frequence claims it has a new way for audio companies to court advertisers. On Tuesday, Frequence announced an integration with iHeartMedia-owned Triton Digital, a streaming audio and podcast tech company.

MediaMath failed to introduce essential product features demanded by trading desks, especially in view of an increasingly competitive DSP market.

The digital commerce agency Blue Wheel and ecommerce marketplace agency Retail Bloom announced their merger on Tuesday. Founded in the metro Detroit area in 2011 and 2015, respectively, Blue Wheel and Retail Bloom will unite under the Blue Wheel banner going forward.

In 1973, Timberland – then called Abington Shoe Company – debuted its waterproof yellow boots. In 2023, the outdoor apparel and accessories company will observe the boot’s 50th anniversary. And Ezra Martin, Timberland’s newly minted vice president of marketing, Americas, will be rolling out a new marketing strategy for the occasion. Martin shares his insights on personalized customer experiences, localized campaigns and more.

It’s chilly out there, but PubMatic had a decent quarter. Organic revenue for Q1 totaled $54.6 million, up 25% year-over-year, representing PubMatic’s seventh consecutive quarter of 20% revenue growth or more. PubMatic’s stock was up a smidge, about .5%, in after-hours trading.

Global media and marketing services company ENGINE is diving even deeper into technology. The company expanded its cookieless offering on Wednesday with Device Graph+, which adds more CTV solutions to its existing planning and buying capabilities across mobile, display and online video. “We’re trying to solve for where the market is headed,” Michael Zacharski, CEO […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stop The Spread Misinformation isn’t a virus – but it can spread like one. Election fraud paranoia, hate speech and online conspiracy theories were all roiling in the overheated atmosphere that contributed to the Jan. 6 siege of the US Capitol. And advertisers don’t want […]