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»omnichannel

Retailers Race To Own A Piece Of CTV’s Future

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ryan Christiansen, co-founder and CEO at Ntooitive Digital. The ability to track and effectively target consumer actions has never been more essential to marketers seeking to unleash the power of cross-platform digital advertising. With... Continue reading »
by AdExchanger // December 1st, 2018 //
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Shopper Marketing Is Moving Online As Brands Open Data To Stores

Ad tech vendors are clicking “add to cart” on first-party retailer data. As brands and retailers grow more comfortable sharing first-party data, shopper marketing budgets – traditionally spent on last-leg marketing efforts like high-performing shelf space, in-store signage, coupon circulars and co-marketing (“Find us at your nearest…”) – are moving online. “Merchants are talking to me... Continue reading »
by James Hercher // July 3rd, 2017 //
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Budget Airline VivaAerobus’ Omnichannel Strategy Readies For Takeoff

Airlines are not known for their great customer service. But while they can’t control the weather, they can do something about their data silos. “We have a lot of data, but the problem is it’s mainly unstructured data sitting in different databases,” said Aurelius Noell, director of ecommerce and commercial IT at VivaAerobus, a low-cost... Continue reading »
by Allison Schiff // April 12th, 2017 //
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MWC 2017: Advertisers Want To Shed A Little Middleman Weight

Fragmentation is to the buy side what agita is to a stomach: upsetting. “Data is perhaps the most important asset we have as an advertising agency,” said Mauricio Sabogal, global CEO of WPP's Kinetic Worldwide, during the Modern Marketing Summit at the Mobile World Congress on Monday in Barcelona. “There are too many companies managing... Continue reading »
by Allison Schiff // February 28th, 2017 //
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LUMA On Omnichannel: It’s Really Starting To Come Together

Brian Andersen, a partner at LUMA Partners, will read the tea leaves on marketing clouds and omnichannel marketing at Industry Preview on January 18 in New York City. Remember when everyone kept predicting the seminal year of mobile, year after year, until the question became moot because mobile was everywhere? The same thing is happening... Continue reading »
by Allison Schiff // January 6th, 2017 //
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LiveRamp Looks To Evolve From Onboarder To Omnichannel Identity Matchmaker

People-based marketing is the natural evolution of data onboarding, according to LiveRamp, the data onboarder owned by Acxiom. On Wednesday, LiveRamp launched IdentityLink, which aims to resolve a single identity across different online and offline touch points. It’s an extension of what LiveRamp already does, said CEO Travis May. LiveRamp’s bread and butter has always been... Continue reading »
by Allison Schiff // October 12th, 2016 //
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How Custom Menswear Startup Indochino Tailors Omnichannel Experience

For Vancouver, Canada-based Indochino, a purveyor of made-to-measure suits and apparel, omnichannel retail is an ongoing journey. Most retailers begin with brick and mortar and expand into ecommerce. Indochino took the opposite approach. Similar to Warby Parker, the company combines online customization with offline service. Customers pre-select lining, fabric and lapels online. After assessing a... Continue reading »
by Kelly Liyakasa // June 20th, 2016 //
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iCrossing Tries A New Omnichannel Approach To Media

Clients want their agencies to operate in fluid, multidisciplinary teams. That’s hard to achieve for larger holding companies traditionally siloed into distinct arms. Disparate units working toward internal goals often find themselves competing instead of collaborating to meet client KPIs. Hearst-owned marketing agency iCrossing is challenging this model with a new structure that promotes omnichannel... Continue reading »
by Alison Weissbrot // May 11th, 2016 //
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Loyalty Underpins 2nd Time Around’s Omnichannel Strategy

There was a problem with 2nd Time Around’s paper-based loyalty program. No one was using it. “It was an inconsistent experience, it wasn’t trackable and we didn’t get any data out of it,” said Kristin Kohler Burrows, president and CEO of 2nd Time Around, a fashion consignment retailer that operates more than 40 stores across... Continue reading »
by Allison Schiff // April 5th, 2016 //
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Adobe Summit: How Marriott And Macy’s Boosted Their Marketing Acumen Through Org Fixes

Here at the Adobe Summit in Las Vegas, phrases like “change management” are getting nearly equal airtime as data and analytics. Over the past 12 months, Marriott International has accelerated its tech investments as it blends digital and offline. To do so, it has needed to prove marketing strategies align with corporate objectives. “We’ve been... Continue reading »
by Kelly Liyakasa // March 23rd, 2016 //
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