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»omnichannel

ENGINE Expands Further Into CTV

Global media and marketing services company ENGINE is diving even deeper into technology. The company expanded its cookieless offering on Wednesday with Device Graph+, which adds more CTV solutions to its existing planning and buying capabilities across mobile, display and online video. “We’re trying to solve for where the market is headed,” Michael Zacharski, CEO... Continue reading »
by Tony Rifilato // February 24th, 2021 //
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Omnicom, Home Depot Push For Misinfo Probe; Simpli.fi Buys ERP Platform For $100M

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stop The Spread Misinformation isn’t a virus – but it can spread like one. Election fraud paranoia, hate speech and online conspiracy theories were all roiling in the overheated atmosphere that contributed to the Jan. 6 siege of the US Capitol. And advertisers don’t want... Continue reading »
by AdExchanger // January 20th, 2021 //
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Antitrust Wars Heat Up; Facebook Acquires Social CRM Startup Kustomer

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All About Antitrust Facebook and Google’s legal woes are expected to get worse as federal and state antitrust authorities prepare to file new lawsuits against the tech giants. The Wall Street Journal reports that authorities are readying as many as four more cases targeting... Continue reading »
by AdExchanger // December 1st, 2020 //
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Retailers Race To Own A Piece Of CTV’s Future

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ryan Christiansen, co-founder and CEO at Ntooitive Digital. The ability to track and effectively target consumer actions has never been more essential to marketers seeking to unleash the power of cross-platform digital advertising. With... Continue reading »
by AdExchanger // December 1st, 2018 //
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Shopper Marketing Is Moving Online As Brands Open Data To Stores

Ad tech vendors are clicking “add to cart” on first-party retailer data. As brands and retailers grow more comfortable sharing first-party data, shopper marketing budgets – traditionally spent on last-leg marketing efforts like high-performing shelf space, in-store signage, coupon circulars and co-marketing (“Find us at your nearest…”) – are moving online. “Merchants are talking to me... Continue reading »
by James Hercher // July 3rd, 2017 //
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Budget Airline VivaAerobus’ Omnichannel Strategy Readies For Takeoff

Airlines are not known for their great customer service. But while they can’t control the weather, they can do something about their data silos. “We have a lot of data, but the problem is it’s mainly unstructured data sitting in different databases,” said Aurelius Noell, director of ecommerce and commercial IT at VivaAerobus, a low-cost... Continue reading »
by Allison Schiff // April 12th, 2017 //
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MWC 2017: Advertisers Want To Shed A Little Middleman Weight

Fragmentation is to the buy side what agita is to a stomach: upsetting. “Data is perhaps the most important asset we have as an advertising agency,” said Mauricio Sabogal, global CEO of WPP's Kinetic Worldwide, during the Modern Marketing Summit at the Mobile World Congress on Monday in Barcelona. “There are too many companies managing... Continue reading »
by Allison Schiff // February 28th, 2017 //
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LUMA On Omnichannel: It’s Really Starting To Come Together

Brian Andersen, a partner at LUMA Partners, will read the tea leaves on marketing clouds and omnichannel marketing at Industry Preview on January 18 in New York City. Remember when everyone kept predicting the seminal year of mobile, year after year, until the question became moot because mobile was everywhere? The same thing is happening... Continue reading »
by Allison Schiff // January 6th, 2017 //
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LiveRamp Looks To Evolve From Onboarder To Omnichannel Identity Matchmaker

People-based marketing is the natural evolution of data onboarding, according to LiveRamp, the data onboarder owned by Acxiom. On Wednesday, LiveRamp launched IdentityLink, which aims to resolve a single identity across different online and offline touch points. It’s an extension of what LiveRamp already does, said CEO Travis May. LiveRamp’s bread and butter has always been... Continue reading »
by Allison Schiff // October 12th, 2016 //
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How Custom Menswear Startup Indochino Tailors Omnichannel Experience

For Vancouver, Canada-based Indochino, a purveyor of made-to-measure suits and apparel, omnichannel retail is an ongoing journey. Most retailers begin with brick and mortar and expand into ecommerce. Indochino took the opposite approach. Similar to Warby Parker, the company combines online customization with offline service. Customers pre-select lining, fabric and lapels online. After assessing a... Continue reading »
by Kelly Liyakasa // June 20th, 2016 //
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