The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform
TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes for programmatic platforms.
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Where Have All The Meta Employees Gone?; The Trade Desk Goes Agentic
Reuters wraps its series on Meta’s shrinking headcount; The Trade Desk has a new centralized AI interface; and USA Today Co. will restructure its content for bots.
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OPINION: Data-Driven ThinkingStrong Client Services Couldn’t Save MediaMath From A Lack Of Product Innovation
MediaMath failed to introduce essential product features demanded by trading desks, especially in view of an increasingly competitive DSP market.
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The Trade Desk Says It Isn’t Competing With SSPs – It’s Taking On Inefficiency
CEO Jeff Green pushed back against the idea that DSPs are increasingly competing with SSPs and vice versa, saying it was a fabrication of the trade press.