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»hyperlocal

Indochino And Daiya Foods Take A Hyperlocal Approach To Targeting

Can hyper-localized marketing really drive interaction and sales? For made-to-measure men's suit brand Indochino and healthy foods manufacturer Daiya Foods, the answer seems to be yes. Indochino gained fame as an online suit service, wherein consumers would send their measurements to Indochino via a web portal and have a custom suit made. But in recent... Continue reading »
by Kelly Liyakasa // March 7th, 2018 //
»
How Patch’s CEO Makes Hyperlocal Profitable

The rise of digital advertising has been tough on local news. Not only have legacy operations, like local newspapers, struggled to survive in the era of Craigslist, Google and Facebook, digital ones haven’t found it easy to gain a perch. Most recently, the owner of Gothamist and DNAinfo shut down the sites in early November... Continue reading »
by Sarah Sluis // November 15th, 2017 //
»
Cidewalk Hooks Up With Yahoo Small Business To Reach More Mom-And-Pops

When it comes to ad spend, Cidewalk is more interested in Main Street than multinational brands. The app-based service, which was spun off Wednesday into a separate business unit from its parent company, mobile ad network Chitika, allows SMBs to create and target local ads across roughly 10,000 well-known apps, including MLB, The Weather Channel,... Continue reading »
by Allison Schiff // March 18th, 2015 //
»
VCs Talk Location-Based Services And Why It’s Hard To Invest In Hyperlocal Startups

Location-based startups that allow advertisers to personalize their offers and provide other customized services are quickly becoming a highly lucrative space. Google recently bought Waze, the geography-based navigation application, for approximately $1 billion and Foursquare is exploring an IPO. Panelists Matt Turck, managing director of First Mark Capital, and Ben Siscovick, a former partner of... Continue reading »
by Judith Aquino // October 25th, 2013 //
»
Examiner.com Shifts Away From Local In Favor 'Topics'

Like a lot of content aggregators, Examiner.com saw its traffic rise to new heights by focusing on search results, then saw the multitudes evaporate when Google changed its algorithm two years ago. Since then, the company has been trying to shift away from the hyperlocal model it had when it launched in 2008, and develop... Continue reading »
by David Kaplan // April 1st, 2013 //
»
A Look at Holiday Foot Traffic, Drawn From Mobile Location Data

The Saturday before Christmas came in as a top three December shopping day for many retailers, including Best Buy, Toys ‘R’ Us, and Walmart. Below we present final holiday 2012 data from location analytics company Placed, which analyzes in-store visits of consumers who have opted-in to a mobile location measuring app. Placed's location-based network does... Continue reading »
by Kimberly Maul // January 4th, 2013 //
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What Counts as ‘Scale’ in Hyperlocal? Mobile Ad Players Weigh In

Is hyperlocal inventory getting easier to come by? The rate of smartphone ownership in the U.S. (106 million as of March, by comScore's count) suggests yes, but many say it’s still tough to amass significant reach for highly geotargeted campaigns. AdExchanger tapped several companies that are focused on this problem to answer the question, “What... Continue reading »
by Zach Rodgers // May 7th, 2012 //
»
Microsoft Reports Tepid Results; Omnicom and Publicis See Hope - Kind Of; Old Gray Lady Clicks Digital Heels

More earnings reports - ch-ching? Microsoft's Steve Ballmer stepped up to the Microsoft Fiscal 4Q 2009 earnings microphone (see the release) and although he didn't have a lot to say about advertising on the call - they've got a lotta stuff going on over there at MSFT - a few nuggets did slip out in... Continue reading »
by AdExchanger // July 24th, 2009 //
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