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»ENGINE Media Exchange

ENGINE Expands Further Into CTV

Global media and marketing services company ENGINE is diving even deeper into technology. The company expanded its cookieless offering on Wednesday with Device Graph+, which adds more CTV solutions to its existing planning and buying capabilities across mobile, display and online video. “We’re trying to solve for where the market is headed,” Michael Zacharski, CEO… Continue reading »
by Tony Rifilato // February 24th, 2021 //
»
Michael Zacharski
Industry Preview: Seeking Clarity Amid Change

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by Engine Media Exchange. CTV advertising made huge inroads in 2020, a trend that will accelerate in 2021. One reason is a big consumer shift… Continue reading »
by Zach Rodgers // February 9th, 2021 //
»
Big Publishers Can Monetize Each Browser. Everyone Else Must Make Hard Choices.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Zacharski, CEO at ENGINE Media Exchange. A new browser war is here, thanks to how Google, Apple, Microsoft, Facebook and a slew of startups have positioned themselves in the data privacy debate. While… Continue reading »
by AdExchanger // November 6th, 2020 //
»
 

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