Omnichannel advertising workflow platform Frequence claims it has a new way for audio companies to court advertisers. On Tuesday, Frequence announced an integration with iHeartMedia-owned Triton Digital, a streaming audio and podcast tech company.
Marketron wants to help the 6,500 or so broadcast radio stations that use its revenue management software to transact spot radio in a programmatic fashion. The company has rolled out an offering, dubbed Mediascape, allowing stations to see their sell rates and inventory avails, and then select those avails and publish them to Marketron’s cloud-based […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Haley, CEO at Marketron. When I began selling in June of 1984, the formula for transacting media might have been summed up by five words: “The drinks are on […]
Jelli, a programmatic ad platform for radio, and radio ad software provider Marketron are partnering up on an automated supply-side service for radio stations, the companies said Thursday. “Billions of dollars in radio inventory are still being traded in an analog way,” said Marketron CEO Jeff Haley. “We’re taking the innovation that happened on the […]
