OPINION: Data-Driven Thinking
Programmatic: A Big Part Of The Future Of Radio
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Haley, CEO at Marketron. When I began selling in June of 1984, the formula for transacting media might have been summed up by five words: “The drinks are on […]
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