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»terrestrial radio

Marketron Enables Programmatic Buying For Spot Radio

Marketron wants to help the 6,500 or so broadcast radio stations that use its revenue management software to transact spot radio in a programmatic fashion. The company has rolled out an offering, dubbed Mediascape, allowing stations to see their sell rates and inventory avails, and then select those avails and publish them to Marketron’s cloud-based... Continue reading »

by Liz Rowley // May 28th, 2015 //
»
 

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