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»Hearst Newspapers

Hearst Newspapers’ Battle To Keep Programmatic From Breaking Its Site

Programmatic advertising makes it difficult for publishers like Hearst Newspapers to ensure that users enjoy fast-loading pages and quality ad experiences. Hearst closely monitors its site templates, optimizing for fast load times and ad viewability. But once it starts letting third parties run scripts on its website – aka programmatic advertisers – that can slow... Continue reading »
by Sarah Sluis // September 10th, 2015 //
»

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