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»Cumulus

Broadcast Radio Giant Cumulus Joins DAX’s Programmatic Audio Exchange

Broadcast radio giant Cumulus Media is making programmatic audio sales a priority in 2019. Cumulus said Monday that DAX, the programmatic audio exchange owned by UK broadcaster Global, will be the exclusive sales rep for streaming and programmatic inventory across its 433 stations. Cumulus is the first terrestrial radio broadcaster to join DAX’s exchange, which... Continue reading »
by Alison Weissbrot // February 25th, 2019 //
»
Terrestrial Broadcasters Downplay Size Of Streaming Audiences

A troupe of traditional broadcasters has a message for media buyers: Your perception of audio streaming audiences is skewed, according to a study by Advertiser Perceptions released Tuesday. The study, commissioned by terrestrial broadcasters (including Cumulus, Westwood One, iHeartMedia, CBS Radio, Cox Media Group, Hubbard Radio, Radio Advertising Bureau and Radio One) found media buyers... Continue reading »
by Liz Rowley // August 21st, 2015 //
»
Digital Vet Batson Departs Mediaocean To Run Revenue Strategy For Radio Network Cumulus

J.T. Batson is leaving his post at media buying workflow systems provider Mediaocean to become chief revenue officer at Cumulus Media, which is primarily known for running the former ABC Radio Network. Meanwhile, Mediaocean, which was the resulting brand from last year's merger between Mediabank and Donovan Data Systems, will not be replacing Batson directly,... Continue reading »
by David Kaplan // November 27th, 2012 //
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