Google’s protestations about TrueView’s media quality aside, two questions remain: Why is any of this happening, and why is change unlikely in the short term?
Integral Ad Science added a new capability to measure brand safety and suitability for off-YouTube sites and apps through YouTube’s ad network.
The Washington Post is looking to capitalize on a resurgence in advertiser interest in news content, and the AI trend, to create new opportunities for brand collaborations.
Ad Fontes plans to spend its newfound capital on hiring media bias researchers, developing an AI model for assessing media quality and enhancing its rating tools for foreign-language content.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Have a safe and happy July 4 holiday! And please enjoy this classic comic, which first ran in July 2019.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Needs Trust And Safety? Big Tech companies are eliminating thousands of positions. Layoffs have largely impacted trust and safety and AI ethics teams, CNBC reports. Meta announced plans to cut 21,000 jobs in 2023, a culling CEO Mark Zuckerberg described as the […]
Connected TV may be online advertising’s go-to golden child – but buyers beware. CTV buys can be risky, says Chris Kane, founder of Jounce Media.
Among streaming ad providers, there is a temptation to make streaming ad ROI look better than it really is (and definitely better than linear).
Why is there so much misinformation circulating online? Because, unfortunately, “it’s a great business,” says L. Gordon Crovitz, co-founder of NewsGuard, which estimates that advertisers are funneling as much as $2.6 billion a year programmatically to misinformation websites.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Wagging The Dog Retail media networks are advertising businesses. Usually. Sort of. For many retailers, the data-driven ad practice serves different purposes. Lowe’s announced new digital products for contractors and other professionals, reports Retail Dive.
