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»Zeus

Cannes Has A Contingency Plan; WaPo And Vox Expand Ad Tech Businesses

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannes Contingency   As global events continue to get canceled due to fears of spreading the coronavirus known as COVID-19, the advertising industry is waiting with bated breath for news about Cannes. For now, the ad conference on the Riviera is on for its usual... Continue reading »
by AdExchanger // March 11th, 2020 //
»
Can The Washington Post Take Ad Dollars From Facebook? It Hopes To, With Zeus Prime

The Washington Post became the latest publisher to develop a self-serve platform to compete with Facebook when it released Zeus Prime on Tuesday. Zeus Prime adds a self-serve buyer interface to Zeus, The Washington Post’s revenue platform. The software-as-a-service platform emphasizes fast ad load times and high viewability. Most recently, it added the cookie-less contextual... Continue reading »
by Sarah Sluis // September 18th, 2019 //
»

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