Ad Fontes plans to spend its newfound capital on hiring media bias researchers, developing an AI model for assessing media quality and enhancing its rating tools for foreign-language content.
CivicScience, an online polling and survey data firm, took its first official step into the media arena on Monday with the launch of Rulo, an ad-buying and programmatic data business. CivicScience had considered an advertising business for years. Brand and publisher clients clamored for a data service, said Rulo CEO Doug Lauretano. Marketers and publishers […]
