NewsGuard’s Whitelist Of Ukrainian Publishers Aims To Combat Wartime Misinformation
NewsGuard created a whitelist of publishers based in Ukraine, where the news media market has been in decline since the Russian invasion began in February 2022.
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L. Gordon Crovitz
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PODCAST: AdExchanger TalksIt’s Time To Defund Misinformation And Take A More Rational Approach To Brand Safety
Why is there so much misinformation circulating online? Because, unfortunately, “it’s a great business,” says L. Gordon Crovitz, co-founder of NewsGuard, which estimates that advertisers are funneling as much as $2.6 billion a year programmatically to misinformation websites.