“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Thomas Walle, co-founder and CEO at Unacast. Data is the lifeblood of the internet economy, and that’s unlikely to change. But questions of privacy are more frequent and louder than […]
AppNexus launched the first video advertising product for its demand-side platform (DSP) in late 2015. Over the next two years it built out its video offering to include a supply-side platform (SSP) solution, a video ad server, a video header bidding product and a connected-TV marketplace. With its acquisition by AT&T expected to close later […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chad Wollen, chief marketing officer at Smartpipe. With consumer trust in brands at such a low point it is worth reflecting on a home truth: Companies neglected to put the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ron Roccuzzo, managing director of ad operations at The 614 Group. Weighing whether to outsource a publisher’s ad-operations needs is an important decision that should never be taken lightly. There are many factors to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jacob Beck, programmatic media specialist at DWA Media, a Merkle company. Already, the AI ecosystem has grown crowded, especially as it relates to managing programmatic spend. Demand-side platforms (DSPs), supply-side […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Dentsu Aegis Network. Pity the poor data management platform (DMP). After almost a decade since the programmatic power-up, it has been all but left […]
The data and analytics company Samba TV launched in 2008, around the same time the first smart TV came to market. Over the next few years, the concept of a TV that hooked directly to the internet would remain a novelty. But now about 62% of the US uses smart TVs, according to eMarketer. With […]
Trusted Media Brands is continuing its turnaround and building a revenue team to take advantage of its digital audience growth. Over the past year, the company, formerly known as the Reader’s Digest Association, grew readership on RD.com 76% to 8.3 million unique visitors. Taste of Home’s audience grew 39% to 12.7 million unique visitors. Overall […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George Pappachen, board director at BIScience and adjunct professor at New York University’s Leonard N. Stern School of Business. We are in the second decade since programmatic’s rise, a business […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bikram Sohal, head of India at StartApp. The timeless tenet that understanding customers is the key to business growth has never been truer than within India’s rapid acceleration into a […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Shereta Williams, president at Videa. Local TV advertisers and broadcasters have heard it time and time again: “Digital’s got it all figured out.” And then, “Why can’t you be more like digital?” TV will […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rohan Lala, director of media activation at IPONWEB. It is no secret that many of today’s digital publishers have serious concerns about the state of ad tech. They have yielded a huge amount of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cameron Wertheimer, director of corporate development and strategy at Vertical Mass. As budgets continue to shift toward programmatic, it is more important than ever for marketers to use statistics when […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Wayne Blodwell, founder and CEO at The Programmatic Advisory. Now that the General Data Protection Regulation (GDPR) has been activated, brands must quickly learn how to maximize what they do with […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Edward Kim, founder and executive chairman at SimpleReach. Facebook recently announced the launch of IGTV, a hub for long-form, vertical videos that’s accessible from both a new app and the existing Instagram app. Facebook’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Duncan Arthur, managing director at illuma. You’d be forgiven for thinking we’re reliving the Y2K bug all over again. Though there were reports of drops in bidding for inventory lacking […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. Instead of taking a well-deserved (and much-needed) break after the 2016 presidential election, digital teams went right back to work. That’s partly because presidential elections […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lux Narayan, co-founder and CEO at Unmetric. Data is often likened to oil, but the similarities go deeper than you might think. The first oil drills in North America were […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Devlin Jefferson, vice president of product at Operative. Bauer Xcel recently gave publishers advice about working directly with brands that take programmatic in-house. Note that the advice was written by Bauer’s new in-house programmatic […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bjarte Humborstad, digital director at RED Media Consulting. Following the introduction of the General Data Protection Regulation (GDPR), Google has allowed advertisers to serve their YouTube ads only from Google-owned […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James O’Connor, head of programmatic at Kiip. Our industry has taken great strides improving transparency in recent years, and it’s about to do so again with the IAB’s release of […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin O’Reilly, chief strategy officer at TVSquared. It goes without saying that a creative can make or break an ad campaign. TV advertisers spend millions to create visually memorable, emotion-driven and even humorous ads […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Most of the discussion about who dominates digital media over the past few years has focused on the Google and Facebook duopoly. That’s […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. For the last 10 years, publishers have been using programmatic media technology to drive greater scale and revenue. Real-time bidding […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aman Naimat, senior vice president of technology at Demandbase. From scaling repetitive tasks to improving human-to-machine interactions, artificial intelligence (AI) has come a long way when it comes to freeing […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Greg Smith, an independent advertising technology consultant. Spring has sprung, and now we enter the dog days of summer. One new advertising “flower” that is poised to grow, even among the walled gardens, is […]
Toddler-age publication Fatherly was designed for the future of digital media. Fatherly CEO Michael Rothman, a veteran of Thrillist, envisioned a branded content-focused publication, with maybe a sideline of commerce via product licensing (not the JackThreads variety). Programmatic was out as an option. “We are at a place where audience doesn’t grow at a pace […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. The growing number of brand advertisers setting up their own in-house agencies has grown exponentially in recent years. This phenomenon is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Evan Rutchik, general manager at Ogury US. When app publishers advertise their platform on other apps to increase their own visitors, they’re often just trading app audiences and not growing […]
Mammoth Media, a media and entertainment network aimed at teens and millennials, wants to do for apps what Viacom did for TV. “Viacom has Nickelodeon, MTV, Comedy Central – program options and content based on demographics,” said Peter Szabo, Mammoth’s CRO and head of partnerships. “We’re taking the same approach with different monetization, and instead […]
Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the digital advertising landscape and within its own ranks.
Performance CTV tech company Keynes launched an AI-powered platform. Tuckernuck says it can finally “pop open the hood” and see what’s working.
ROAS who? Martinelli’s is testing how crisp its retail media spend really is by using a new metric called incremental ROAS.
Media measurement provider Measured launched an MCP integration that allows brands to ask ChatGPT, Claude, Gemini and other AI platforms how their media is performing.
Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for each viewer.
Email targeting in CTV has a credibility problem as buyers and sellers question whether one-to-one identity even fits a channel built for broader reach.
