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»ted dhanik

Are Cryptocurrencies A Solution Publishers Have Been Waiting For?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ted Dhanik, CEO at engage:BDR. If you are not part of the duopoly, it is a tough time to be a publisher. Reputable media brands are struggling, so you can imagine where that leaves... Continue reading »
by AdExchanger // August 10th, 2018 //
»
Fix Your VPaid Wrapper Immediately

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ted Dhanik, CEO at engage:BDR. Publishers, here’s why fill rate is low. Advertisers, this is why viewability is dismal and campaigns aren’t serving effectively. As browsers drop support for Flash, ad servers aren’t keeping... Continue reading »
by AdExchanger // June 2nd, 2016 //
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Has Out-Stream Video Come Of Age?

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ted Dhanik, CEO at engage:BDR. With video consumption up, advertisers are following the eyeballs. eMarketer estimates that US digital video ad spend reached $7.8 billion in 2015, a 33.8% year-over-year increase representing 13.3% of... Continue reading »
by AdExchanger // February 11th, 2016 //
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The One-Size-Fits-All Approach Doesn’t Work In Mobile

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted Dhanik, CEO at engage:BDR.  Consumers love mobile devices, but as individual advertising channels, not all mobile devices are created equal. Too often, marketers group mobile into one category, when... Continue reading »
by AdExchanger // October 19th, 2015 //
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