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»Brad Smith

A True Omnichannel Ecosystem With TV At The Center

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brad Smith, senior vice president of revenue and operations at Videa.​ Cross-platform media buying and selling is not a new concept. A few years ago, the idea of integrating linear TV with over-the-top (OTT),... Continue reading »
by AdExchanger // August 20th, 2018 //
»
In Search Of Transparency And A Standardized Currency In The Television Industry

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Brad Smith, senior vice president of revenue and operations at Videa. Every television media buy seems to have its own fee structure since there is very little consistency in the ecosystem. Because of this,... Continue reading »
by AdExchanger // August 15th, 2016 //
»

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