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»Meredith Corp.

Klarn DePalma, EVP of MNI Targeted Media
Politics And Pot Spur Growth At Meredith-Owned MNI Targeted Media

"The Sell Sider" is a column written for the sell side of the digital media community. Thanks to COVID, the old benchmarks no longer apply. Take grocery shopping, said Klarn DePalma, EVP of MNI Targeted Media, a division of Meredith Corporation that helps brands develop and activate digital media strategies. “Online shopping has fundamentally changed the... Continue reading »
by Allison Schiff // May 26th, 2021 //
»
How To Create Video Impressions Advertisers Will Value

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Marla Newman, EVP of digital sales and Jason Lidofsky, executive director of video strategy and sales activation at Meredith Corp. The fundamentals of video ad measurement are rapidly changing. Simple reach and frequency are... Continue reading »
by AdExchanger // January 28th, 2021 //
»
Viant Technology Files S-1 Ahead Of IPO

Ad software provider Viant Technology Inc. filed an S-1 on Friday with the US Securities and Exchange Commission ahead of an initial public offering as the company positions itself for future growth. The company anticipates a boom in the growing programmatic advertising market, particularly across linear TV, CTV and mobile. Viant, which was founded in... Continue reading »
by Tony Rifilato // January 15th, 2021 //
»
Shona Pinnock headshot
Driving Change: Creating A Diverse And Inclusive Media Company

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Shona Pinnock, director of diversity and inclusion at Meredith Corp. The horrific murders of George Floyd, Breonna Taylor, Ahmaud Arbery, Tamir Rice, Sandra Bland (who died under extremely suspicious circumstances) and too many others... Continue reading »
by AdExchanger // October 21st, 2020 //
»
Corbin de Rubertis
Once Protective Of Their Data, Retailers Are Now Eager To Share It

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Corbin de Rubertis, head of innovation at Meredith Corp. Retailers once operated as walled gardens and were deeply unwilling to share their data. But a shift in marketplace conditions and their own priorities has caused... Continue reading »
by AdExchanger // September 23rd, 2020 //
»
Insights Propel Meredith’s Advertisers Through The Coronavirus Pandemic

With multiple brands centered on food and home, Meredith has been providing help and inspiration to people sheltering in place during the coronavirus pandemic. During the first two weeks of April, traffic for Meredith’s food brands – Allrecipes, EatingWell, MyRecipes and Food & Wine – surged 117%. Traffic to its home and garden brands, which... Continue reading »
by Sarah Sluis // April 29th, 2020 //
»
Identity Should Be A Commodity

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Chip Schenck, senior vice president of data and programmatic solutions at Meredith Corp. Identity is the foundation of addressable marketing, and yet it’s being treated as a precious resource. This is because digital identity... Continue reading »
by AdExchanger // August 28th, 2018 //
»
Meredith’s NewFront: It’s Time To Focus On The Data

Data was center stage Thursday at Meredith’s first NewFront since the acquisition of Time Inc. closed at the end of January. “We’re a data-driven organization,” its chief marketing and data officer, Alysia Borsa, told AdExchanger, referring to “the new Meredith,” where data informs everything from product to advertising to editorial. The women-focused media company, which... Continue reading »
by Allison Schiff // May 3rd, 2018 //
»
Is Efficient Market Pricing Possible?

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Matt Minoff, senior vice president and chief digital officer at Meredith Corp. In an efficient market, pricing incorporates and reflects all relevant information. Advertisers should pay the least amount necessary to generate the greatest... Continue reading »
by AdExchanger // April 12th, 2018 //
»
The ‘Publisher-As-Platform’ Era

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Chip Schenck, vice president of data and programmatic solutions at Meredith Corp. With Facebook and Google taking two-thirds of every digital dollar, publishers have had to grow, maintain scale and accelerate innovation to stay... Continue reading »
by AdExchanger // January 12th, 2018 //
»
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