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»scott rosenberg

Roku’s Cash Crop Is Its Streaming System

Roku has streaming to thank for its Q4 growth in 2021 – but there are clouds on the horizon. Net revenue grew 33% year-over-year in the fourth quarter to $865 million, roughly 80% of which ($703 million) came from ad sales. Roku ended 2021 with more than 60 million active accounts, and total streaming hours were… Continue reading »
by Alyssa Boyle // February 18th, 2022 //
»
Roku Outperforms Ad Industry, Says TV Spend Won’t Recover Until ‘Well Into’ 2021

Roku did way better than the TV ad market at large in Q2, despite a major pullback in ad spend from brands across the board. Platform revenues, which include advertising, grew 46% YoY to $244.8 million, Roku said Wednesday during its Q2 earnings call. Overall, revenues increased 42% YoY to $356 million in the quarter.… Continue reading »
by Alison Weissbrot // August 6th, 2020 //
»
Roku’s User Growth Explodes With People Stuck At Home, But Advertiser Spend Slows

Roku isn’t immune to advertiser pullbacks during the pandemic. Platform revenue, which includes advertising, grew 73% year over year in Q1 and now represents almost two-thirds (73%) of Roku’s revenue. But campaign delays and cancelations increased in early March as stay-at-home orders were implemented, especially in hard-hit verticals such as travel, quick-serve restaurants, cinema and… Continue reading »
by Alison Weissbrot // May 8th, 2020 //
»
Roku’s Platform Business Will Make Up Two-Thirds Of Revenue In 2020

Roku’s platform business is growing like a weed. Platform revenues, which include ad sales, increased 78% year over year in 2019 to $740 million, the company said Thursday in its Q4 2019 earnings report. Platform revenue accounted for 63% of Roku’s total annual revenue, which grew 52% year over year to $1.1 billion. In Q4,… Continue reading »
by Alison Weissbrot // February 14th, 2020 //
»
Roku Sees Big Upside In The Streaming Wars, Talks Strategy With Dataxu

Roku is sitting in a nice position as the streaming wars kick off. The OTT platform reported on Wednesday net revenue growth of 50% year over year to $260.9 million in Q3. And it will benefit from the proliferation of both ad-supported and non-ad-supported services. More high-profile streaming services will drive more engagement on Roku,… Continue reading »
by Alison Weissbrot // November 6th, 2019 //
»
Roku’s Platform Revenue Soars, But Competition Looms

Roku is reaping the benefits of cord cutting. The connected TV platform’s revenues grew 51% year over year in Q1 to $206.7 million. Roku surpassed Samsung as the number one smart TV OS in the United States, where more than one in three smart TVs sold had Roku software embedded, said CEO Anthony Wood on… Continue reading »
by Alison Weissbrot // May 9th, 2019 //
»
Roku’s Scott Rosenberg: Inside The Rise Of The Platform Business Powerhouse

Just a few years ago, Roku focused on getting devices into as many households as possible. But at a certain point, Roku realized it had to do more to innovate and stay relevant in the over-the-top (OTT) battleground for ad dollars. Since then Roku has become an advertising titan. In its Q2 earnings call last… Continue reading »
by Rae Paoletta // August 16th, 2018 //
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Roku’s Platform Business Grew 96% In Q2

Roku’s platform business, which encompasses advertising and subscription revenue, grew 96% in Q2 to $90 million. Roku’s ad business now makes up two-thirds of platform revenue, Scott Rosenberg, VP of advertising and audience development, said Wednesday during the company’s Q2 earnings call. Rosenberg didn’t break out a figure for ad revenue but said a majority… Continue reading »
by Alison Weissbrot // August 8th, 2018 //
»
Podcast: Roku Like A Hurricane

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Roku is that rare startup that can go up against tech behemoths like Google, Apple and Amazon and win. It has more share in the TV streaming player market than any of those companies individually. Moreover, revenue from advertising and media represents a key part… Continue reading »
by Zach Rodgers // February 8th, 2018 //
»
 

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