Some digital media startups aspire to reach every millennial with their content. VinePair just wants to reach the millennials who care about wine, beer and spirits. Focusing on a niche audience – and the advertisers and products that appeal to it – is why the site turned a profit this year for the first time, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. When I worked at Yahoo during the golden years, I met many extremely talented and knowledgeable people. In 2011, one of my […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brad Smith, senior vice president of revenue and operations at Videa. Cross-platform media buying and selling is not a new concept. A few years ago, the idea of integrating linear TV with over-the-top (OTT), […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chuck Hemann, managing director and head of digital analytics at W20 Group. Today marketers are expanding their analytics budgets exponentially with the desire to determine return on investment (ROI). A […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. It’s unquestionable that brands need to use brand safety platforms to ensure their ads run in safe and appropriate environments. While these platforms were developed with positive intent, they also created […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. For media buyers today, ad tech platforms can be bucketed into two categories: the must-haves and nice-to-haves. For many, Google, Facebook and Amazon […]
Just a few years ago, Roku focused on getting devices into as many households as possible. But at a certain point, Roku realized it had to do more to innovate and stay relevant in the over-the-top (OTT) battleground for ad dollars. Since then Roku has become an advertising titan. In its Q2 earnings call last […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. When the EU’s General Data Protection Regulation (GDPR) was passed and enacted, US ad […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. We keep hearing about consolidation, but if you look at the recent Lumascapes, it’s clear there are actually more ad tech companies than ever before. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jane Ostler, global head of media, insights division, at Kantar Millward Brown. We live in a world that increasingly lacks nuance: Everything’s now an either/or. Politics has polarized, and so […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ed Crain, president at Kingstar Media. With AT&T facing a federal government appeal of its $85 billion takeover of Time Warner, the headwinds facing the forces of media consolidation in the US may have […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Travis Ruff, chief information security officer at Amperity. I am here to address the elephant in the in room: Companies need to stop trying to find ways around the General […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ted Dhanik, CEO at engage:BDR. If you are not part of the duopoly, it is a tough time to be a publisher. Reputable media brands are struggling, so you can imagine where that leaves […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Shiva Vannavada, chief technology officer at iCrossing. Operationalizing your data management platform (DMP) is not unlike raising a child. Both processes take time and patience. They each require consistent communication among […]
As smart TVs take off, viewing data becomes more available and actionable. Although companies such as Alphonso TV, Samba TV, Sorenson Media, iSpot.TV and Gracenote have been around for a while, they’re finally able to capitalize on an ecosystem that’s ready for their technology – even as consumer privacy concerns grow. Many of these companies […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Quinn, founder at Refined Path. Customer data platforms (CDPs) have been a hot mar tech category, but they’re often misunderstood. Some of this comes from competing technologies that claim […]
Millennial females in search of a humor fix gravitate toward Betches. A trio of college friends started a blog in 2011 and have since grown Betches into a revenue-diversified media brand fueled by branded content, a thriving ecommerce site, a cable TV deal and three books. And it focused on multiple revenue streams long before […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and chief revenue officer at AppLift. Organic downloads rarely happen. With more than 2 million unique apps in Apple’s App Store and 3.8 million in Google’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Smith, senior director of business development and partnerships at Neustar. Shortly before the General Data Protection Regulation went into effect in May, Google announced plans to sunset a service […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Joshua Koran, managing director, DMP, at Sizmek. With the passage of California’s new Consumer Privacy Act, there is increasing attention to how data is collected, processed and sold online. Unfortunately, as with the General […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adrian Newby, chief technology officer at Crownpeak. After months of planning, budgeting and restructuring ahead of the General Data Protection Regulation (GDPR), it seems many organizations are still struggling to […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. AT&T’s move to acquire AppNexus is a strategic one to position the company within its growing digital footprint. While AT&T has long been one of the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Webster, co-founder and chief strategy officer at The Exchange Lab. Advertising automation promises to give the advertising industry speed, efficiency and opportunities for precise audience targeting and messaging on […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Lehman, vice president of supply at TripleLift. The original promise of PMPs was impossibly compelling: Marry the high CPMs, large revenues and control of direct sales with the efficiency and data of programmatic […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at Thunder Experience Cloud. After investing in big data for the last few years, enterprises found themselves drowning in so much data that they didn’t know what […]
This article is sponsored by Throtle. As consumers bounce relentlessly across an increasingly wide array of devices and applications, the data trail they leave behind becomes more and more fragmented. And that’s a problem for marketers who are often left wondering: Who’s the person behind the screen – exactly – that we’re talking to? To solve […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andreas Reiffen, founder and CEO at Crealytics. If there’s one indisputable truth about digital media, it is that digital is measurable. While that’s bona fide, debate still rages around what’s […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Rosen, executive vice president of advanced advertising and platform sales at NBCUniversal Media. It’s the rallying cry of today’s TV doomsdayers who believe that consumers want to avoid all advertising on TV: “Shut […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. Today’s increasingly enhanced privacy era requires a closer collaboration between media companies and their audiences, based on a true value exchange, trust and transparency. Users who […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George W. Ivie, CEO and executive director at the Media Rating Council. Many people in our business like to quote John Wanamaker about the inability to determine which 50% of […]
It’s long felt like a foregone conclusion that Roku would eventually get gobbled up by a much bigger fish. Now, the day has finally arrived.
To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.
How can companies put ads in new places without hurting the user experience? Smart TV makers, like Samsung, are adding programmatic ads to the home screen, and Roblox will now show ads to users under 13. We examine the trade-offs as platforms expand their ad footprint.
Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.
Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.
Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT.
