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»Mike Rosen

Long Commercials, The Flash-Matic And The Four Cs: Lessons For TV Marketers

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Rosen, executive vice president of advanced advertising and platform sales at NBCUniversal Media. It’s the rallying cry of today’s TV doomsdayers who believe that consumers want to avoid all advertising on TV: “Shut... Continue reading »
by AdExchanger // July 30th, 2018 //
»
Bridging The Transparency Gap Between TV And Digital

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Rosen, executive vice president of advanced advertising and platform sales at NBCUniversal Media. Much has been written about the erosion of transparency and trust in the advertising ecosystem. The result is an existential... Continue reading »
by AdExchanger // May 17th, 2018 //
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Finding A Cure for Lazy Data

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Rosen, executive vice president of advanced advertising and platform sales at NBCUniversal Media. Whether you’re planning a vacation or a media buy, we all know the difference between price and value and between... Continue reading »
by AdExchanger // April 2nd, 2018 //
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