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»Betches

Betches Is Comforting Readers With 'Quarantainment'

Quarantine life for readers of the Betches might look something like this: an evening critiquing the self-quarantining Instagram posts of Bachelor stars while eating delivery, binge-watching reality TV, drinking too much wine and procrastinating an in-home workout in favor of a FaceTime date. So the humor, gossip and lifestyle brand for women quickly adjusted its... Continue reading »
by Sarah Sluis // April 13th, 2020 //
»
Betches Finds Sweet Spot Between Publisher And Influencer

Millennial females in search of a humor fix gravitate toward Betches. A trio of college friends started a blog in 2011 and have since grown Betches into a revenue-diversified media brand fueled by branded content, a thriving ecommerce site, a cable TV deal and three books. And it focused on multiple revenue streams long before... Continue reading »
by Sarah Sluis // August 8th, 2018 //
»
 

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