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»Frank Sinton

Three Things AT&T And AppNexus Must Do Next

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. AT&T’s move to acquire AppNexus is a strategic one to position the company within its growing digital footprint. While AT&T has long been one of the... Continue reading »
by AdExchanger // August 2nd, 2018 //
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Ad Tech And Digital Video Demand Growing Together

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. Video advertising has seen astronomical growth in the last two years. The average per-brand spend has jumped 67% over the past two years alone, from $5.6... Continue reading »
by AdExchanger // July 13th, 2017 //
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VAST 4.0: Revenue, Transparency and UX For Publishers And Advertisers

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. Version 4.0 of the IAB Tech Lab’s Video Ad Serving Template has been finalized, putting in place a range of important standards for the next generation... Continue reading »
by AdExchanger // March 24th, 2016 //
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Is Snapchat On The Verge Of Its ‘Facebook Moment’?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. Snapchat, the mobile video, photo and chat app beloved by millennials, is having what some are calling its “Facebook moment” by attracting... Continue reading »
by AdExchanger // February 15th, 2016 //
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Apple Gives Video Publishers An Early Holiday Gift: Search

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. “Hundreds of channels, and still nothing to watch,” as the old adage goes. In the app world, which will soon include the... Continue reading »
by AdExchanger // October 30th, 2015 //
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