Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku’s Horse And Carriage Roku temporarily removed Fox network apps from its OTT platform on Friday, bringing a new twist to TV carriage deals in streaming media. Fox’s distribution contract expired on Jan. 31, and the broadcaster didn’t close a new contract with Roku […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brad Smith, senior vice president of revenue and operations at Videa. Cross-platform media buying and selling is not a new concept. A few years ago, the idea of integrating linear TV with over-the-top (OTT), […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Shereta Williams, president at Videa. Local TV advertisers and broadcasters have heard it time and time again: “Digital’s got it all figured out.” And then, “Why can’t you be more like digital?” TV will […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Shereta Williams, president at Videa. The rise of over-the-top (OTT), video on demand and other nonlinear TV options has dramatically increased the number of viewers who consume content through services like Netflix or Hulu. […]
With addressable TV predicted to grow 65.8% this year to reach $1.26 billion in ad spend, local TV providers will be among the channel’s biggest beneficiaries. For instance, Videa, Cox Media Group’s TV ad platform, expects its 190 local addressable TV station partners to more than double within the next six months. On the flip […]
Programmatic TV doesn’t exist? Don’t tell that to Dentsu’s media agency, Carat, which just reserved inventory programmatically across five local broadcasters. The upfront commitment, finalized this week, was executed with Videa, a private exchange/supply-side platform owned by Cox Media Group. The commercials will appear on Cox local affiliate stations, including CBS, Fox, NBC and ABC, […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Brad Smith, senior vice president of revenue and operations at Videa. Every television media buy seems to have its own fee structure since there is very little consistency in the ecosystem. Because of this, […]
Cox Media Group’s sell-side platform Videa is sinking more hooks into buy- and sell-side systems. Released earlier this year, Videa has since drummed up strategic partnerships with Gannett, Raycom and Media General on the local broadcaster side. That’s in addition to agency alliances with Carat and Amplifi and demand-side deals with Mediaocean and Videology. Now […]
Video supply-side platform consolidation was huge last year – Telstra (Ooyala) grabbed Videoplaza, Facebook bought LiveRail and RTL Group planted a majority stake in SpotXchange. But in the wake of all the acquisitions, new SSPs also arose. The latest is Videa, a TV SSP backed by broadcaster Cox, unveiled Thursday. Videa has been in beta […]
