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»Cox Media

Scale And Measurement Roadblocks Remain Amid Addressable TV Growth

With addressable TV predicted to grow 65.8% this year to reach $1.26 billion in ad spend, local TV providers will be among the channel’s biggest beneficiaries. For instance, Videa, Cox Media Group’s TV ad platform, expects its 190 local addressable TV station partners to more than double within the next six months. On the flip... Continue reading »
by Kelly Liyakasa // September 14th, 2017 //
»
VPAID May Improve Video Measurement, But Gaps Remain In Mobile And OTT

Although the Video Player Ad-Serving Interface (VPAID) was meant to create better measurement in online video, it’s not that compatible with mobile video or OTT. “Everyone wants to measure [viewability] and they’re giving us VPAID tags, but VPAID doesn’t work in all environments,” said Soo Jin Oh, VP of client strategy for Cox Media’s digital... Continue reading »
by Kelly Liyakasa // August 21st, 2017 //
»
Videa, Cox's Video SSP, Plans Connections To Buy and Sell Sides

Cox Media Group’s sell-side platform Videa is sinking more hooks into buy- and sell-side systems. Released earlier this year, Videa has since drummed up strategic partnerships with Gannett, Raycom and Media General on the local broadcaster side. That’s in addition to agency alliances with Carat and Amplifi and demand-side deals with Mediaocean and Videology. Now... Continue reading »
by Kelly Liyakasa // August 13th, 2015 //
»
Cox Turns Up The Dial On TV Automation With Launch Of SSP Videa

Video supply-side platform consolidation was huge last year – Telstra (Ooyala) grabbed Videoplaza, Facebook bought LiveRail and RTL Group planted a majority stake in SpotXchange. But in the wake of all the acquisitions, new SSPs also arose. The latest is Videa, a TV SSP backed by broadcaster Cox, unveiled Thursday. Videa has been in beta... Continue reading »
by Kelly Liyakasa // April 10th, 2015 //
»
 

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