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»Brexit

Grocery Chains Pivot To Data And Away From Blunt Shopper Marketing Deals; Will iOS Open Up?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shelf Life Many CPG brands have become iconic through the twin marketing pillars of TV advertising and in-store shopper marketing. The latter includes shelf positioning, aisle displays and end-caps, among other strategies. But linear television is steadily eroding, and access to prime shelf space... Continue reading »
by AdExchanger // February 21st, 2020 //
»
Roku Cuts Fox From Its Platform; Videa To Close March 31

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku’s Horse And Carriage Roku temporarily removed Fox network apps from its OTT platform on Friday, bringing a new twist to TV carriage deals in streaming media. Fox’s distribution contract expired on Jan. 31, and the broadcaster didn’t close a new contract with Roku... Continue reading »
by AdExchanger // February 3rd, 2020 //
»
WPP H1 2016: Xaxis Grows Rapidly Despite Transparency Drama

Xaxis, despite scrutiny of its principal-based buying methods in the ANA’s June report, will grow at a forecasted rate of 25% year over year, WPP said on an investor call Wednesday. Based on the holding company’s H1 earnings report, neither WPP nor Xaxis have yet taken a major hit from the ANA’s findings. Advertising and... Continue reading »
by Alison Weissbrot // August 24th, 2016 //
»
Post-Brexit: London Won’t Lose Its Advertising Throne, But May Face Talent Drain

If the UK follows through with its decision to leave the European Union, industry experts say London won’t lose its throne as the epicenter of European advertising. It will, however, have to adjust as the world transacts differently with the British media market. The country is expected to invest twice as much in digital media... Continue reading »
by Alison Weissbrot // June 28th, 2016 //
»
Digital Ad Execs: Four Ways Brexit Will Affect The Industry

Britain is leaving the European Union. Though the process will take up to two years, the news sent agency stocks tumbling. What everyone wants to know, but can only make educated guesses about, is how this will affect the digital advertising industry. AdExchanger asked a few digital executives to take a gander at how this... Continue reading »
by Sarah Sluis // June 24th, 2016 //
»
Sir Martin Sorrell: Brexit Will Hurt WPP And Deter Deal Activity

Hours after the United Kingdom voted to quit the European Union, its most prominent ad industry employee is feeling… well, in his own words: “Very disappointed, but the electorate has spoken." WPP Group CEO Sir Martin Sorrell told AdExchanger in a statement that "The resulting uncertainty, which will be considerable, will obviously slow decision-making and... Continue reading »
by Alison Weissbrot // June 24th, 2016 //
»
 

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