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local broadcast

  • Anthony Katsur, SVP of digital strategy and corporate development at Nexstar Digital
    OPINION: On TV & Video

    Nexstar: Advertisers Must Think Local As The Economy Reopens

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    In the immortal words of former House speaker Tip O’Neill: “All politics is local.” And the same can be said for reopening the US economy as states and counties across the country attempt to ease their COVID-19 restrictions. As the largest local broadcast television group in the United States, Nexstar Media Group heavily relies on […]

  • Digital TV and Video

    Carat Experiments With Programmatic TV Using Cox

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    Programmatic TV doesn’t exist? Don’t tell that to Dentsu’s media agency, Carat, which just reserved inventory programmatically across five local broadcasters. The upfront commitment, finalized this week, was executed with Videa, a private exchange/supply-side platform owned by Cox Media Group. The commercials will appear on Cox local affiliate stations, including CBS, Fox, NBC and ABC, […]