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»Throtle

The New Rules Of Cross-Device Identity

This article is sponsored by Throtle. As consumers bounce relentlessly across an increasingly wide array of devices and applications, the data trail they leave behind becomes more and more fragmented. And that’s a problem for marketers who are often left wondering: Who’s the person behind the screen – exactly – that we’re talking to? To solve... Continue reading »

by AdExchanger Content Studio // July 30th, 2018 //
»
Screen6’s Identity Resolution Platform Aims To Act As Matchmaker For Lonely, Siloed Data Sets

Even vendors need vendors. On Monday, cross-device provider Screen6 launched an offering called The Hub that Chief Strategy Officer Keith Petri called “a DMP for platforms.” “The fact is, data management is not as straightforward as our clients or even we have viewed it,” he said. The ecosystem is choked with data platform players ranging... Continue reading »

by Allison Schiff // July 31st, 2017 //
»
 

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