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»Screen6

Samba TV Buys Screen6 To Try And Solve OTT’s Frequency Capping Nightmare

Advertiser interest in over-the-top is picking up steam and dollars – but cross-platform measurement is lagging behind. Data and analytics company Samba TV hopes to speed the process with the acquisition Thursday of Amsterdam-based cross-device graph provider Screen6. Ashwin Navin, Samba’s CEO and co-founder, declined to share the deal price, but noted that the company used a... Continue reading »
by Allison Schiff // December 20th, 2018 //
»
Screen6 Has A Solution For Cookie Decay: Grab Those Cookies While They're Fresh

The cookie is under pressure. On Tuesday, Amsterdam-based cross-device vendor Screen6 released a tool that CEO David de Jong says can add cookies to cross-device graphs in real time before they have a chance to decay. Device fragmentation, Apple’s recent moves to prevent third-party tracking in iOS 11 and environments where there are no cookies,... Continue reading »
by Allison Schiff // January 23rd, 2018 //
»
Screen6’s Identity Resolution Platform Aims To Act As Matchmaker For Lonely, Siloed Data Sets

Even vendors need vendors. On Monday, cross-device provider Screen6 launched an offering called The Hub that Chief Strategy Officer Keith Petri called “a DMP for platforms.” “The fact is, data management is not as straightforward as our clients or even we have viewed it,” he said. The ecosystem is choked with data platform players ranging... Continue reading »
by Allison Schiff // July 31st, 2017 //
»
To Extend Or Amplify, That Is The Question

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Keith Petri, chief strategy officer at Screen6. A recent report from comScore showed that consumers are spending more time on their smartphones, tablets and connected TVs than ever before, and it’s not necessarily... Continue reading »
by AdExchanger // July 18th, 2017 //
»
Screen6 Stakes Its Claim In Cross-Device By Building Private Graphs

Dutch cross-device data vendor Screen6 has been flying under the radar and avoided the Nielsen verification route like its well-known competition. Last year, Tapad (recently acquired by Norwegian telco Telenor) and Drawbridge had the accuracy of their device graphs evaluated by Nielsen, coming in at 91.2% and 97.3%, respectively. Screen6 CEO and co-founder David de... Continue reading »
by Allison Schiff // April 21st, 2016 //
»

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