Ad agencies have had an oversupply of crises to deal with over the past two years. Between the pandemic, the ongoing disruption of how the ad industry gathers and uses data and the Great Resignation, leaders have contended with outside forces on multiple fronts. Kepler’s CEO of North America Remy Stiles details how she’s keeping the ship steering in the right direction.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Merger Kepler Group has acquired UK-based Infectious Media for an undisclosed sum. Read the release. The combined global programmatic agency company has 400 professionals across London, Singapore, New York, Philadelphia, Chicago, San Francisco and Costa Rica. The firms’ combined client roster includes Hasbro, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Traditional Media In The Doldrums Ad spending in the United States will decline 8% this year, according to a survey of ad buyers released Wednesday by the Interactive Advertising Bureau. Digital ad spend will grow 6% despite the dip, while traditional media is set […]
[pullquote][/pullquote]Even vendors need vendors. On Monday, cross-device provider Screen6 launched an offering called The Hub that Chief Strategy Officer Keith Petri called “a DMP for platforms.” “The fact is, data management is not as straightforward as our clients or even we have viewed it,” he said. The ecosystem is choked with data platform players ranging […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Attila Jakab, managing director at Infectious Media. The digital ad market has a massive elephant in the room. It’s been there for years and everyone knows it’s there, but curiously […]
Andy Cocker and Martin Kelly are co-Founders and Managing Partners of UK-based, Infectious Media Ltd. AdExchanger.com: How does the UK advertising marketplace perceive exchanges today? What can be improved? IM: There’s still a lot of misinformation being peddled in the UK around Ad Exchanges. Some of this comes from Networks who probably feel that exchanges […]
