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»infectious media

Digital Advertising To Grow Despite COVID-19; Billions Of Media Dollars Are Up For Grabs This Year

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Traditional Media In The Doldrums Ad spending in the United States will decline 8% this year, according to a survey of ad buyers released Wednesday by the Interactive Advertising Bureau. Digital ad spend will grow 6% despite the dip, while traditional media is set... Continue reading »
by AdExchanger // September 3rd, 2020 //
»
Screen6’s Identity Resolution Platform Aims To Act As Matchmaker For Lonely, Siloed Data Sets

Even vendors need vendors. On Monday, cross-device provider Screen6 launched an offering called The Hub that Chief Strategy Officer Keith Petri called “a DMP for platforms.” “The fact is, data management is not as straightforward as our clients or even we have viewed it,” he said. The ecosystem is choked with data platform players ranging... Continue reading »
by Allison Schiff // July 31st, 2017 //
»
Increasingly Savvy Advertisers Have Got The Big Agencies Worrying

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Attila Jakab, managing director at Infectious Media. The digital ad market has a massive elephant in the room. It's been there for years and everyone knows it's there, but curiously... Continue reading »
by AdExchanger // July 17th, 2017 //
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UK Slow To Move To Exchanges But Infectious Media Plows Ahead

Andy Cocker and Martin Kelly are co-Founders and Managing Partners of UK-based, Infectious Media Ltd. AdExchanger.com: How does the UK advertising marketplace perceive exchanges today?   What can be improved? IM: There's still a lot of misinformation being peddled in the UK around Ad Exchanges. Some of this comes from Networks who probably feel that exchanges... Continue reading »
by AdExchanger // August 4th, 2009 //
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