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w20 group

  • OPINION: Data-Driven Thinking

    Privacy, Cookies And Personalization: Ad Tech Needs To Get Over It

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Linton, global data privacy officer at W2O Group. Bemoaning the impending sunsetting of the advertising cookie and decrying the supposed cognitive dissonance of consumers wanting more personalization and privacy at […]

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  • OPINION: Data-Driven Thinking

    Diverse Skill Sets Required When Building Internal Research And Analytics Teams

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chuck Hemann, managing director and head of digital analytics at W20 Group. Today marketers are expanding their analytics budgets exponentially with the desire to determine return on investment (ROI). A […]

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