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»w20 group

Privacy, Cookies And Personalization: Ad Tech Needs To Get Over It

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Linton, global data privacy officer at W2O Group. Bemoaning the impending sunsetting of the advertising cookie and decrying the supposed cognitive dissonance of consumers wanting more personalization and privacy at... Continue reading »
by AdExchanger // December 9th, 2019 //
»
Diverse Skill Sets Required When Building Internal Research And Analytics Teams

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chuck Hemann, managing director and head of digital analytics at W20 Group. Today marketers are expanding their analytics budgets exponentially with the desire to determine return on investment (ROI). A... Continue reading »
by AdExchanger // August 17th, 2018 //
»

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