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Comic: Dusting Off A Classic

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...

by AdExchanger // August 9th, 2019 //
»
The Media Audience Of The Future Demands An Inclusive Walled-Garden Approach

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant.  Today’s increasingly enhanced privacy era requires a closer collaboration between media companies and their audiences, based on a true value exchange, trust and transparency. Users who... Continue reading »

by AdExchanger // July 27th, 2018 //
»
TD Bank Is Planning To Add Context Awareness To Its Mobile App

It’s nice to present a customer who has previously demonstrated a love for, say, ice cream with a coupon for a discounted cone. But it’s nicer if that offer comes on a hot day in proximity to an ice cream shop and if the payment is taken care of through a seamless integration with one’s... Continue reading »

by Allison Schiff // November 2nd, 2015 //
»
ePrize, In Mobile Acquisition Mode, Buys In-Venue Marketer Mozes

A little more than a year after making its first mobile-centric acquisition, sweepstakes content company ePrize has made its third purchase in the smartphone marketing arena with text marketing specialist Mozes. In an interview, ePrizes CEO Matt Wise told AdExchanger that the company is currently looking at several other potential prospects in the mobile space... Continue reading »

by David Kaplan // January 17th, 2013 //
»
Proximic's Pieper: Audience Buying Can Create False Sense Of Scale For Brands

The rise of audience buying has significantly changed the way media is bought and sold. Part of the value for buyers is the promise of greater efficiency and control over ad spend. But those controls can prove illusory, says Philipp Pieper. Pieper is CEO of pre-bid analytics provider Proximic, which has just updated its Agents Application.... Continue reading »

by David Kaplan // August 28th, 2012 //
»
Simulmedia Bringing Online's Technology-Driven Optimization To Television Says CEO Dave Morgan

Dave Morgan is CEO of Simulmedia, a television marketing company that optimizes the effectiveness of “on-air” program promotion. AdExchanger.com: Have you tired of the online ad business, where you've already had success (Tacoda, Real Media)? Confess - don't you miss banner ads? What prompted you to start Simulmedia? DM: I am not tired of the... Continue reading »

by AdExchanger // September 29th, 2009 //
»
 

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