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»bid caching

2018: The Year Programmatic Cleaned Up And Grew Up

This year’s theme was transparency. Marketers wanted transparency so they could make better decisions. Marketers, agencies and DSPs showed increased interest in the programmatic supply chain. They wanted to know the rules of programmatic auctions and the fees involved in advance, not find out hidden practices afterwards. They also wanted to know where to tread… Continue reading »
by Sarah Sluis // December 27th, 2018 //
»
Matt Prohaska, principal and CEO at Prohaska Consulting
Bid Caching: Just Another Auction Game With Unknown Rules

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. Like the US political news cycle today, the mar tech news cycle moves pretty quickly, so I recognize we are near or at the end of… Continue reading »
by AdExchanger // September 7th, 2018 //
»
Index Exchange Halts Bid Caching, Used Auction Game For 50% Of Impressions

Following outcry over how it changed programmatic auction rules, Index Exchange has paused bid caching, said CEO Andrew Casale in a letter to clients Monday. The practice accounted for half of all impressions filled by Index Exchange, according to research conducted by Jounce Media and published Monday evening. The fallout from the buy side has been ferocious… Continue reading »
by Sarah Sluis // August 20th, 2018 //
»
 

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