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»Brienna Pinnow

Who Invited Facebook To The Upfronts?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. If you’re an advertiser heading into the upfronts, there is a good chance you may be wooed by a new suitor: Facebook. Why is the TV advertising industry’s... Continue reading »
by AdExchanger // March 11th, 2019 //
»
The Changing Tides Of Connected TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. Connected TV (CTV) is completely changing the way people gobble up, browse and binge the content they love. CTV’s tidal wave of change is rolling in faster... Continue reading »
by AdExchanger // August 23rd, 2018 //
»
2018 Upfronts: The Real Celebrity Is You

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. Even with fragmented viewership across screens and devices, TV’s brand-safe, fraud-free storytelling environment faces scarcity – and advertisers know it. As long as demand is high and... Continue reading »
by AdExchanger // June 14th, 2018 //
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