The linear world is going programmatic, and agencies need to start applying audience strategies to their traditional buys. To instill that mindset at Omnicom, agency Hearts & Science said Tuesday it has elevated its Chief Data Officer Megan Pagliuca to chief data and media officer. The title change might seem nominal, but her new purview […]
This article is sponsored by SpotX. To learn more about the future of TV and cross-screen video, read “SpotX’s Guide to 2020 Trends in Video Advertising.” Spurred by a new wave of OTT content and subscription services, 2019 might be remembered as the year OTT and connected TV (CTV) finally achieved widespread consumer adoption. According […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Wages Of ITP Apple’s long-running effort to stamp out targeted ads on its services has been remarkably effective. Apple’s privacy crusade kicked off in September 2017 with the introduction of Intelligent Tracking Prevention for Safari. Now, two years later, the value of a Safari […]
CBS joined OpenAP, the companies said Monday. The move comes less than a week after CBS’ merger with OpenAP founding member Viacom closed. With CBS joining, OpenAP’s members together represent the majority of national TV ad spend, as well as 92% of all US audiences watching TV. “We heard from buyers that they wanted to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Linton, global data privacy officer at W2O Group. Bemoaning the impending sunsetting of the advertising cookie and decrying the supposed cognitive dissonance of consumers wanting more personalization and privacy at […]
TV viewership is now decreasing faster than linear TV inventory prices are increasing, according to Magna’s latest forecast. This shift is causing the TV networks’ revenues to slip. Global linear TV ad spend was down 4% year over year to $289 billion in 2019, according to Magna. This year for the first time, TV represented […]
Coke, Chevrolet, Casio, Burger King, Reebok, Adidas, Old Navy. Netflix content including “Stranger Things,” “GLOW,” “El Camino” and the animated Christmas film “Klaus” are increasingly fertile ground for in-show product placements and brand tie-ins. Originals serve as the inspiration for new consumer products. But most of those deals are struck directly between Netflix and the […]
Eyeota co-founder Kristina Prokop is returning to lead the data company as CEO. She replaces Kevin Tan, who led the company as CEO for the company’s first decade. He stepped down for an undisclosed reason, but will remain on the board. “There are different talents and types of leadership needed at different stages of the […]
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, executive vice president of video research and insights at Dentsu Aegis Network. Nowadays, anyone can easily find enthusiastic advocates for TV attribution at every turn, myself included. As we celebrate the newfound capabilities to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Smoky Eye How did eye shadow palettes worthy of a paint studio become the most sought-after item on teen wish lists this year? Influencers, of course. A YouTube tutorial, Instagram Story and a trending topic on Twitter powered more than a million purchases in […]
As much as Amazon’s advertising platform has grown in recent years, will it ever surpass Google or Facebook? This week on The Big Story, the AdExchanger team looks at that question, and addresses some of the factors holding Amazon Advertising back – from availability of inventory, availability of data and the usability of its technology. […]
As it prepares for an IPO, Sprinklr made its 12th acquisition Tuesday with the purchase of Nanigans’ performance advertising business for an undisclosed price. Sprinklr will completely absorb Nanigans into its “front office platform,” and it will no longer be available as stand-alone offering. Beyond paid media, Sprinklr connects mar tech to ad tech with […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brendan Spain, vice president of advertising for the Americas at the Financial Times. The subprime mortgage crisis of 2008 came to a head when mortgage-backed securities that had received AAA ratings were jammed with […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Politically Incorrect Facing major pushback on its policy, Facebook is considering labeling political ads to indicate whether or not they have been fact-checked. Neither Democrats nor Republicans are pleased with the solution, feeling it could hurt their ability to reach and mobilize voters, The […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Tom Chavez built two successful ad tech companies (Rapt and Krux) and sold them to two large strategics (Microsoft and Salesforce). In this episode, he talks about those experiences and his new venture studio, Super{set}. Super{set} is not […]
The IAB on Thursday released its California Consumer Privacy Act (CCPA) compliance framework, the legal and technical mechanism for using ad-targeting data or first-party publisher data in programmatic advertising. It also released a legal agreement meant to accompany the compliance framework. Get it all here. The finished framework comes only two weeks after it first […]
Mobile data company Ogury raised $50 million in Series C funding on Thursday with an eye on international expansion and consumer privacy-related R&D. The round, led by existing investor Idinvest Partners, brings the company’s total funding to $92 million over the last six years, and follows a $21 million extension of its Series B in […]
When Facebook, Google or Instagram approve of an engagement-boosting tactic, they usually describe it with positive words, such as “organic” or “authentic.” Tactics they forbid, however – generally unilaterally and sometimes without warning – are characterized as “unnatural” and whoever uses them is a “schemer” or an “offender.” Most news articles covering these guideline changes unquestioningly adopt […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Greitzer, co-founder at Actable Data. The onslaught of technology companies disrupting the marketing services landscape continues unabated. Despite consolidation – and some capitulation – in advertising technology, the adjacent […]
Millennials are all about streaming on the sofa, but that doesn’t mean they don’t still go to the movies. The addressable audience in movie theaters is massive, said Jerry Canning, VP of digital ad sales at National CineMedia (NCM), a cinema advertising network that curates pre-show featurettes, movie news and trivia across more than 21,000 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CMO++ Unilever has promoted Conny Braams to Chief Digital and Marketing Officer, replacing legendary CMO Keith Weed. Formerly EVP of Unilever Middle Europe, Braams is taking on the position during a time of rapid change in the marketing org. Unilever CEO Alan Jope, a […]
A federal privacy law is still a blip on the horizon. But listening to members of the Senate Commerce Committee dig into the details on legislative proposals to protect consumer data privacy at a hearing on the topic held Wednesday morning, you wouldn’t be laughed out of a room if you said that a bipartisan […]
Ad industry, you can get off your tenterhooks: Google is going to adopt the IAB Tech Lab’s technical specs for compliance with the California Consumer Privacy Act (CCPA). The specs, which create a US privacy string not dissimilar to the Transparency and Consent Framework (TCF) developed by IAB Europe in the run up to GDPR, […]
With cookies in decline, Dotdash wants to be the publisher that helps marketers weather the transition. With nearly a dozen media brands that span personal finance, weddings, lifestyle, wellness, beauty and travel, Dotdash prides itself on helping more than 100 million users find answers, yielding an enormous cache of intent data. Since its sites often […]
Compliance tools are coming out of the woodwork with less than a month to go until the California Consumer Privacy Act (CCPA) goes into effect on Jan. 1. The latest is a consent management platform from LiveRamp released on Wednesday, which the data onboarding company built using technology it acquired from Europe-based CMP Faktor in […]
As digital native companies seek new marketing channels beyond social media, they’re finding success offline – with the very traditional channel of direct mail. Online brands such as Wayfair, HelloFresh, Joybird, DoorDash and Casper, to name just a few, now send out direct mailers. The United States Postal Service is part of this digital transformation. […]
“AdExchanger Politics” is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Josh Hare, senior vice president at Viant. Looking forward to 2020, the influx of political advertising dollars will have a substantial impact on how commercial brands can effectively reach audiences. The equal-time rule created by the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Sports Dollars Amazon’s ad strategy for the England Premier League game, which it live streamed Tuesday night, sheds light into how the company is thinking about monetizing live sports. Amazon cut the amount of ad space during the game to 13 minutes per […]
The United States advertising market is inching up to the quarter-trillion dollar mark. Total ad spend in the United States will reach $244 billion this year, a 6.2% bump from 2018, according to GroupM’s annual media forecast. That’s a very strong growth rate – the highest since 2000 – but it could also be the […]
