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»Grocery

Made To Order: How Allrecipes And Hidden Valley Are Getting To Alexa Users

Here’s the central mystery of our time: What will Amazon let brands do on Alexa? That’s something dressing and ingredients manufacturer Hidden Valley is testing right now, via an integrated marketing product from Allrecipes designed to link its native inventory to grocery orders on AmazonFresh. Clorox-owned Hidden Valley and other grocery brands work with Allrecipes... Continue reading »
by James Hercher // March 13th, 2018 //
»
Major Amazon And Wal-Mart Acquisitions Could Mark A Retail Turning Point

The convergence of retail and ecommerce accelerated with a blockbuster Friday when it was announced that Amazon would buy Whole Foods for $13.7 billion and Wal-Mart is snapping up ecommerce men’s clothing company Bonobos for $310 million. The market response to the deals was clear, particularly to Amazon’s 11-digit investment in a brick-and-mortar footprint. The... Continue reading »
by James Hercher // June 16th, 2017 //
»
In An Ecommerce World, Retailers And CPGs Learn To Love Their Stores

America’s most data-driven retailers and product manufacturers increasingly use mobile channels to drive shoppers to a store. Take the big kahuna. Walmart two weeks ago began offering discounts for products selected online and then picked up at a store. Walmart clears the margin on those discounts because the retailer can push products through its stores... Continue reading »
by James Hercher // May 1st, 2017 //
»

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