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»DAA

Are You Fluent In Acronyms?; Google And Microsoft Could Face Search Engine Suit

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Improved Transparency (Sure … ) The Digital Advertising Alliance (DAA) has launched a certification program for addressable media identifiers (AMIs), which have become super important since ATT.  If you haven’t heard of AMIs, don’t worry. It’s not a common term, at least not… Continue reading »
by AdExchanger // May 4th, 2022 //
»
Digital Advertising Alliance Turns Attention To Opt-Outs For Cross-Device Tech

How can consumers opt out of cross-device tracking if they don’t even know it exists? “When people are surprised, that can have negative consequences on trust, a brand and enforcement,” FTC commissioner Terrell McSweeney said to a crowd of 150 people in the advertising community – many of them lawyers – at the Digital Advertising… Continue reading »
by Sarah Sluis // June 2nd, 2015 //
»
DAA’s Lou Mastria Sheds Light On Upcoming Mobile Ad Choices Tool

Last summer, the Digital Advertising Alliance (DAA) unveiled its guidelines for behaviorally targeted mobile advertising, which included a consumer opt-out tool, similar to the organization’s blue Ad Choices icon. AdExchanger spoke with DAA managing director Lou Mastria about what advertisers can expect as the DAA prepares to implement its guidelines and mobile AdChoices tool. AdExchanger:… Continue reading »
by Judith Aquino // January 16th, 2014 //
»
Ad Industry Consortium Quits ‘Do Not Track’ Group

In perhaps the biggest challenge yet to the legitimacy of the Do Not Track standard-making process, the Digital Advertising Alliance is giving up on efforts to build consensus for a browser-based DNT solution for Internet users. The self-regulatory group will also begin its own efforts to initiate a browser-based tracking choice mechanism for Internet users,… Continue reading »
by Zach Rodgers // September 17th, 2013 //
»
DAA, Advertisers Poke Holes In ‘Cookie Clearinghouse’

Disagreements continue between the advertising industry and privacy advocates as advertisers point to potential weaknesses in the “Cookie Clearinghouse” project that Mozilla, maker of the Firefox browser, and the Stanford Center for Internet and Society’s have unveiled. The Cookie Clearinghouse promises to create two lists of domains: one for those that browsers would permit to… Continue reading »
by Judith Aquino // June 21st, 2013 //
»
In Hearing, Senator Rockefeller Paddles “Do Not Track” Laggards

In a hearing held by the Senate Commerce Committee, Chairman John “Jay” Rockefeller (D-W.Va.) accused the ad industry of dragging its feet on the creation of specs for a Do Not Track browser option. “A commitment was made to honor Do Not Track requests from consumers that has not yet been followed through,” Rockefeller said… Continue reading »
by Judith Aquino // April 24th, 2013 //
»
 

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