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Privacy Regs Like GDPR Hurt Competition In The Short Term, Study Finds

Privacy regulations have the potential to consolidate market share among large technology platforms. Aka, when publishers reduce the number of ad tech, audience measurement and other web technology vendors they work with, Google and Facebook win, according to new academic research examining the unintended consequences of the General Data Protection Regulation (GDPR). The skittishness with... Continue reading »
by Allison Schiff // October 31st, 2019 //
»
Facebook’s Clear History Feature May Mess With Its Targeting Options

Facebook says it’s finally going to start rolling out its long-overdue Clear History feature “in the coming months.” That activation means Facebook will have less access to certain forms of targeting data. On Tuesday, Facebook warned advertisers that the tool, which will eventually give people the ability to see and delete the data that third-party... Continue reading »
by Allison Schiff // May 14th, 2019 //
»
Ding-Dong, Third-Party Cookies And Fingerprinting Are Officially Dead In Safari

Social plugins, your cookie-dropping days are numbered – on Safari, at least. At its Worldwide Developers Conference on Monday, Apple announced that the third-party widgets that litter the internet will no longer be able to place cookies on visitors using Safari. “We’ve all seen these like buttons and share buttons and these comment fields,” said Craig... Continue reading »
by Allison Schiff // June 4th, 2018 //
»
Facebook Bites Back At Updated EU Privacy Report

Facebook violates EU law by tracking users for targeted advertising, a European privacy panel said Tuesday. The report was commissioned by the Belgian Privacy Commission, which sits under the EU’s European Commission, and is an updated version of an initial draft that surfaced in February. A key development of the update claims that Facebook cookies... Continue reading »
by Liz Rowley // March 31st, 2015 //
»
Yahoo To Buy Flurry, Gaining Foothold In Booming App Tracking Market

Just a week after Yahoo’s Q2 earnings call, in which CEO Marissa Mayer said she was looking to position Yahoo as a “mobile-first company,” the M&A bug has hit again: Yahoo is acquiring mobile analytics platform and ad marketplace Flurry. Publishers sell their ad inventory through Flurry’s platform or buy traffic from applications, which also provides analytics to... Continue reading »
by Allison Schiff // July 21st, 2014 //
»
Sizmek To Roll Out AdTruth-Powered Feature

Connecting consumers across devices is on every advertiser's mind these days, and vendors are ramping up to accommodate. Add Sizmek to that list. The ad tech company plans to release during the second week of May Device Intelligence, an analytics feature designed to enable targeting and measurement of mobile ads. The analytics component is made... Continue reading »
by Ryan Joe // April 4th, 2014 //
»
Mobile Cookies Aren't Entirely Stale

The belief that cookies don't work on handhelds or tablets, requiring an alternative tracking mechanism, oversimplifies the complex problem of mobile tracking. While advertisers cannot use third-party cookies to track mobile users the same way they would a desktop user, cookies can indeed be applied to an extent in a mobile environment. And while many... Continue reading »
by Judith Aquino // December 10th, 2013 //
»
US Sen. Schumer Seeks Retailer Disclosures For Location Tracking

As online retailers face increasing pressure to inform consumers when their Web activities are being tracked, US Sen. Charles Schumer wants brick-and-mortar stores to do the same. Earlier this week, Schumer, D-NY, unveiled a code of conduct that would require retailers that collect consumers’ mobile data to post in-store signs letting shoppers know they are being... Continue reading »
by Judith Aquino // October 25th, 2013 //
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Ad Industry Consortium Quits 'Do Not Track' Group

In perhaps the biggest challenge yet to the legitimacy of the Do Not Track standard-making process, the Digital Advertising Alliance is giving up on efforts to build consensus for a browser-based DNT solution for Internet users. The self-regulatory group will also begin its own efforts to initiate a browser-based tracking choice mechanism for Internet users,... Continue reading »
by Zach Rodgers // September 17th, 2013 //
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The Impact Of No More Third-Party Cookie Targeting In Firefox

Mozilla's move to stop third-party cookie tracking in the latest version of its Firefox browser - echoing Apple's Safari browser attributes - has attracted wide attention across the advertising industry.   And no wonder - Mozilla's Firefox has about a 23% share among consumers in the browser market. AdExchanger reached out to a selection of... Continue reading »
by John Ebbert // March 14th, 2013 //
»

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