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Kerri Driscoll, VP of marketing strategy, Merkle
Apple’s Privacy Change to Email – And How Marketers Should Respond

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Kerri Driscoll, VP of marketing strategy at Merkle. At Apple’s Worldwide Developers Conference, Apple announced its intention to put additional privacy parameters in place for email with its Mail Privacy... Continue reading »
by AdExchanger Guest Columnist // June 21st, 2021 //
»
Google Hit With Suit In The UK Over Illegal Tracking; Lawmakers Dig In On Algorithms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Two Google seems perennially mired in litigation these days. The latest legal salvo hurled at the tech giant is a $4.16 billion class action lawsuit in the UK alleging that Google illegally tracked 4.4 million iPhone users nearly 10 years ago in England... Continue reading »
by Monica Bhalla // April 29th, 2021 //
»
IDFA Apocalypse: What We Know (And Don't)

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. It's been a couple of weeks since the Apple WWDC conference, where we learned how the IDFA will become opt-in for consumers. Arguably this change... Continue reading »
by Monica Bhalla // July 14th, 2020 //
»
Ad Tech Bristles At The CNIL’s Consent Recommendations – But ePrivacy Could Change Everything

It’s nearly le denouement pour le cookie consentement en France. The Commission nationale de l'informatique et des libertés (the CNIL), France’s data protection authority, is on the cusp of finalizing its updated consent guidelines for cookies and other trackers – and the stakes are high. “The question is not whether consent is applicable – of course... Continue reading »
by Allison Schiff // March 4th, 2020 //
»
Mobile Device IDs Will Be The Next Ad Tracker To Bite The Dust

Mobile advertising IDs are probably not long for this world. Neither Apple nor Google – which is fresh off announcing its plan to kill third-party cookies in Chrome less than two years from now – has taken concrete steps to eliminate their respective device IDs as of yet, but the app ecosystem should be preparing for that... Continue reading »
by Allison Schiff // February 10th, 2020 //
»
Privacy Regs Like GDPR Hurt Competition In The Short Term, Study Finds

Privacy regulations have the potential to consolidate market share among large technology platforms. Aka, when publishers reduce the number of ad tech, audience measurement and other web technology vendors they work with, Google and Facebook win, according to new academic research examining the unintended consequences of the General Data Protection Regulation (GDPR). The skittishness with... Continue reading »
by Allison Schiff // October 31st, 2019 //
»
Facebook’s Clear History Feature May Mess With Its Targeting Options

Facebook says it’s finally going to start rolling out its long-overdue Clear History feature “in the coming months.” That activation means Facebook will have less access to certain forms of targeting data. On Tuesday, Facebook warned advertisers that the tool, which will eventually give people the ability to see and delete the data that third-party... Continue reading »
by Allison Schiff // May 14th, 2019 //
»
Ding-Dong, Third-Party Cookies And Fingerprinting Are Officially Dead In Safari

Social plugins, your cookie-dropping days are numbered – on Safari, at least. At its Worldwide Developers Conference on Monday, Apple announced that the third-party widgets that litter the internet will no longer be able to place cookies on visitors using Safari. “We’ve all seen these like buttons and share buttons and these comment fields,” said Craig... Continue reading »
by Allison Schiff // June 4th, 2018 //
»
Facebook Bites Back At Updated EU Privacy Report

Facebook violates EU law by tracking users for targeted advertising, a European privacy panel said Tuesday. The report was commissioned by the Belgian Privacy Commission, which sits under the EU’s European Commission, and is an updated version of an initial draft that surfaced in February. A key development of the update claims that Facebook cookies... Continue reading »
by Liz Rowley // March 31st, 2015 //
»
Yahoo To Buy Flurry, Gaining Foothold In Booming App Tracking Market

Just a week after Yahoo’s Q2 earnings call, in which CEO Marissa Mayer said she was looking to position Yahoo as a “mobile-first company,” the M&A bug has hit again: Yahoo is acquiring mobile analytics platform and ad marketplace Flurry. Publishers sell their ad inventory through Flurry’s platform or buy traffic from applications, which also provides analytics to... Continue reading »
by Allison Schiff // July 21st, 2014 //
»
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