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»authenticated traffic solution

CafeMedia Is Using LiveRamps’s Email-Based IDs To Sell Ads

The third-party cookie is halfway out the door, so CafeMedia is already ushering in its replacement: email-based IDs. The ad management firm started working with LiveRamp ATS (Authenticated Traffic Solution) eight months ago. ATS scrambles an email address and puts the user’s identity in a secure envelope for SSPs to open and resolve. Buyers then... Continue reading »
by Sarah Sluis // April 26th, 2021 //
»
Data and identity
The Trade Desk And LiveRamp Unite On Identity; Unified ID 2.0 To Become Part Of LiveRamp’s ATS

The Trade Desk is making its first bid for ubiquity for the Unified ID 2.0. Through a partnership with LiveRamp, announced on Tuesday, publishers will be able to access Unified ID 2.0, which is being built by The Trade Desk, through LiveRamp’s Authenticated Traffic Solution (ATS), and buyers will be able to transact using LiveRamp’s... Continue reading »
by Allison Schiff // October 27th, 2020 //
»
Can LiveRamp Survive The Cookie Apocalypse?

Although LiveRamp prefers to publicly minimize its reliance on third-party cookies, those little text files are the glue that connects offline data with web browsing. “Put it like this,” said Ari Paparo, CEO and co-founder of Beeswax. “If cookies disappeared tomorrow, LiveRamp would be very affected.” To be fair, that would be true for most... Continue reading »
by Allison Schiff // March 9th, 2020 //
»
 

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