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»pram

The Trade Desk has committed the full open source code base for Unified ID 2.0 to the PRAM Technical Working Group, which is run by the IAB Tech Lab.
The UID 2.0 Code Base Is Officially Open Source

Unified ID 2.0 is now open source and not just in name only. On Monday, The Trade Desk committed the full open source code base for Unified ID 2.0 to the PRAM (Partnership for Responsible Addressable Media) Technical Working Group, which is run by the IAB Tech Lab. This transfer is the culmination of a... Continue reading »
by Allison Schiff // May 24th, 2021 //
»
The Trade Desk Seeks PRAM’s Blessing On Unified ID 2.0

The Trade Desk is looking for the industry’s stamp of approval for the open source Unified ID 2.0 framework. On Thursday, in response to a recent call from the Partnership for Responsible Addressable Media (PRAM) for input on potential new technologies to replace cookies and other identifiers, The Trade Desk submitted the code for UID... Continue reading »
by Allison Schiff // January 21st, 2021 //
»
Oracle Beats Out Microsoft For TikTok; Ad Industry Pleads For A Meeting With Apple

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OMG A ‘Trusted Tech Partnership’ OMG OMG OMG For the first time in all recorded history, people went bats over a “trusted technology partnership.” That’s because the partnership is between Oracle and TikTok owner ByteDance. And maybe that means Oracle will buy TikTok, now that Microsoft... Continue reading »
by AdExchanger // September 15th, 2020 //
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David Cohen, CEO & Randall Rothenberg, executive chairman, IAB
IAB Names David Cohen As New CEO; Randall Rothenberg Moves To Exec Chair Role

The Interactive Advertising Bureau has a new chief exec. David Cohen, who joined the IAB as president in March (three days before the White House declared COVID-19 a national emergency), is stepping into the top role, the trade org said Wednesday. He’ll also serve as CEO of the IAB Tech Lab, the body responsible for... Continue reading »
by Allison Schiff // September 9th, 2020 //
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Jay Friedman headshot
Identity Needs A Solution Capable Of Actually Winning

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. In the cola wars, it was Coke vs. Pepsi. In the battle of the coasts, it’s New York vs. Los Angeles. Rap? Tupac vs.... Continue reading »
by AdExchanger // September 8th, 2020 //
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