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Oracle Beats Out Microsoft For TikTok; Ad Industry Pleads For A Meeting With Apple

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OMG A ‘Trusted Tech Partnership’ OMG OMG OMG For the first time in all recorded history, people went bats over a “trusted technology partnership.” That’s because the partnership is between Oracle and TikTok owner ByteDance. And maybe that means Oracle will buy TikTok, now that Microsoft... Continue reading »
by AdExchanger // September 15th, 2020 //
»
David Cohen, CEO & Randall Rothenberg, executive chairman, IAB
IAB Names David Cohen As New CEO; Randall Rothenberg Moves To Exec Chair Role

The Interactive Advertising Bureau has a new chief exec. David Cohen, who joined the IAB as president in March (three days before the White House declared COVID-19 a national emergency), is stepping into the top role, the trade org said Wednesday. He’ll also serve as CEO of the IAB Tech Lab, the body responsible for... Continue reading »
by Allison Schiff // September 9th, 2020 //
»
Jay Friedman headshot
Identity Needs A Solution Capable Of Actually Winning

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. In the cola wars, it was Coke vs. Pepsi. In the battle of the coasts, it’s New York vs. Los Angeles. Rap? Tupac vs.... Continue reading »
by AdExchanger // September 8th, 2020 //
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