• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»IdentityLink

FTC To Scrutinize Big Tech’s Smaller Acquisitions Of Yore; AT&T Adds New Set-Top TV Service

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Review Big tech companies are going under the microscope for some of their smaller, long-ago acquisitions. The FTC said it would conduct a review of deals that have been approved, particularly targeting low-cap deals that provided vast power in the market. And last... Continue reading »
by AdExchanger // March 3rd, 2020 //
»
LiveRamp Adds Connected TV IDs To IdentityLink

LiveRamp has added connected TV IDs to IdentityLink, its cross-device identity graph, the company said during its Monday Q4 2018 earnings report. Connected TV IDs are tied to a home IP address, and are used to distinguish households by companies that serve ads over smart TVs or OTT services, including some smart TV manufacturers, multichannel... Continue reading »
by James Hercher // February 11th, 2019 //
»
Advertising ID Consortium Enters Next Phase With LiveRamp’s First Bidstream Integration

LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The product places LiveRamp’s IdentityLink directly in the bidstream, skipping the cookie syncs typically required for a DSP and SSP to match against LiveRamp in a campaign. Additionally, Bill Simmons, dataxu’s co-founder and CTO, is joining... Continue reading »
by James Hercher // November 29th, 2018 //
»
Weather Co. Turns To LiveRamp To Do People-Based Marketing

IBM-owned pub The Weather Co. is working to tap into people-based marketing budgets that would normally go to Facebook or Google by using LiveRamp’s IdentityLink product. Marketers and publishers alike onboard their data to LiveRamp’s huge online identity graph to kick off the process. Because LiveRamp can identify many more users than a marketer or... Continue reading »
by Sarah Sluis // August 4th, 2017 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Forget About Ad Tech, The DOJ's Antitrust Lawsuit Against Google Zeroes In On Search
  • Pinterest Is Having A Big Year
  • Google Releases Results From Early Tests Of Cohort-Based Advertising
  • Here’s How Moves By Google And Apple Will Impact The Relevance Of Marketers’ Creative
  • ViacomCBS Reorgs Around Streaming; P&G Slays Its Earnings
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved