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»partnership for responsible addressable media

Are You Fluent In Acronyms?; Google And Microsoft Could Face Search Engine Suit

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Improved Transparency (Sure … ) The Digital Advertising Alliance (DAA) has launched a certification program for addressable media identifiers (AMIs), which have become super important since ATT.  If you haven’t heard of AMIs, don’t worry. It’s not a common term, at least not… Continue reading »

by AdExchanger // May 4th, 2022 //
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Finally, The Publisher Pushback On AMP; This Is Why We Can’t Have Nice News.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blown AMP Publishers are pulling the plug on Google AMP. Vox and BuzzFeed (and other titles within their portfolios) are testing or considering testing their own mobile optimization pages, which they expect to generate at least 20% more revenue than Google AMP pages… Continue reading »

by AdExchanger // February 25th, 2022 //
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The Trade Desk Seeks PRAM’s Blessing On Unified ID 2.0

The Trade Desk is looking for the industry’s stamp of approval for the open source Unified ID 2.0 framework. On Thursday, in response to a recent call from the Partnership for Responsible Addressable Media (PRAM) for input on potential new technologies to replace cookies and other identifiers, The Trade Desk submitted the code for UID… Continue reading »

by Allison Schiff // January 21st, 2021 //
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Ad Industry Forms Coalition To Promote Addressability; ViacomCBS Embraces CTV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Us Track A who’s-who of industry trade groups, advertisers, ad tech companies, agencies and publishers has banded together to form the Partnership for Responsible Addressable Media. The group wants to preserve methods of targeting and measuring consumers, which browsers and platforms have been… Continue reading »

by AdExchanger // August 5th, 2020 //
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