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»AdChoices

The DAA Shares CCPA Compliance Proposal With 5 Weeks To Go (It’s Basically AdChoices)

Self-reg is revving up in the lead-up to the CCPA effective date on Jan. 1. The Digital Advertising Alliance (DAA) said Monday that it’s finalizing mechanisms that would allow consumers to opt out of the sale of their personal information as required by the California Consumer Privacy Act (CCPA). The tools aren’t available to use... Continue reading »

by Allison Schiff // November 26th, 2019 //
»
Is There A Conflict Of Interest Haunting Ghostery’s Business Model?

Whether or not Ghostery is an ad blocker depends on how you define “ad blocker.” Also depends on who you ask. It’s an awkward question for a company that wears two seemingly different hats in the online ad industry. The first is as one of two primary privacy compliance technology providers powering the Digital Advertising... Continue reading »

by Allison Schiff // May 12th, 2016 //
»
As Privacy Debate Rages, Is The Ad Industry Fresh Out Of Ideas?

In the wake of Apple CEO Tim Cook's fighting words about data collection and a major study finding consumer sentiment toward online tracking is at an exasperated tipping point, it seems clear that privacy is having another "moment." What's an industry to do? Sources approached by AdExchanger sound a familiar chorus: Advertisers should increase operational... Continue reading »

by Liz Rowley // June 22nd, 2015 //
»
Digital Advertising Alliance Turns Attention To Opt-Outs For Cross-Device Tech

How can consumers opt out of cross-device tracking if they don’t even know it exists? “When people are surprised, that can have negative consequences on trust, a brand and enforcement,” FTC commissioner Terrell McSweeney said to a crowd of 150 people in the advertising community – many of them lawyers - at the Digital Advertising... Continue reading »

by Sarah Sluis // June 2nd, 2015 //
»
 

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