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»Worldwide Web Consortium

New W3C Group Aims To Dial Back The Rhetoric And Get Practical About Post-Cookie Tech

It’s time to stop talking and start doing. That’s the raison d’être, in a nutshell, behind a new community group housed within the World Wide Web Consortium (W3C). The Private Advertising Technology Community Group (PAT-CG), as it’s called, debuted in October at TPAC, an annual get-together for all of the groups within the larger W3C… Continue reading »
by Allison Schiff // January 14th, 2022 //
»
Dominion And Domains: Here’s How You Can Fix The Web

Source: A Complete Introduction to Terry Pratchett’s Discword. “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Rosewell, founder and CEO at 51Degrees. Pillars The Word Wide Web Consortium (W3C) was set up to standardize an open world wide… Continue reading »
by AdExchanger Guest Columnist // May 27th, 2021 //
»
Ad Industry Consortium Quits ‘Do Not Track’ Group

In perhaps the biggest challenge yet to the legitimacy of the Do Not Track standard-making process, the Digital Advertising Alliance is giving up on efforts to build consensus for a browser-based DNT solution for Internet users. The self-regulatory group will also begin its own efforts to initiate a browser-based tracking choice mechanism for Internet users,… Continue reading »
by Zach Rodgers // September 17th, 2013 //
»
 

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