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»Worldwide Web Consortium

Ad Industry Consortium Quits 'Do Not Track' Group

In perhaps the biggest challenge yet to the legitimacy of the Do Not Track standard-making process, the Digital Advertising Alliance is giving up on efforts to build consensus for a browser-based DNT solution for Internet users. The self-regulatory group will also begin its own efforts to initiate a browser-based tracking choice mechanism for Internet users,... Continue reading »
by Zach Rodgers // September 17th, 2013 //
»
 

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