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»Kimberly-Clark

Meet Digital Media's Newest Darlings; Accenture Interactive Wins Big Piece Of Kimberly-Clark's Business

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Raise The Roof Vice, Refinery29, Mashable, Mic and BuzzFeed are just a few of the VC-backed digital media companies that faced painful revenue shortfalls and setbacks over the past year. But newer news startups are starting to gain traction, typically in narrow categories –... Continue reading »
by AdExchanger // November 13th, 2019 //
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CPGs Focus On Marketing In Tough US Retail Landscape

The world’s largest consumer product brands are struggling to grow their US businesses. While some of the challenges are macro-economic, like increased transportation costs, the biggest factor is the growth of retail private-label brands, which can’t be acquired or stamped out like startup competitors. Large CPGs are also adjusting to new direct-to-consumer and ad-heavy startup... Continue reading »
by James Hercher // February 27th, 2018 //
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The Top Ten Programmatic Advertisers

by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher, Kelly Liyakasa and Ryan Joe Programmatic advertising comes in many flavors. A handful of brands load up to take their buying fully in-house. Many give their agency partners carte blanche. Other brands take ownership of the tech contracts and segmentation, while letting their agencies pull the... Continue reading »
by AdExchanger // March 20th, 2017 //
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As Media And Mar Tech Merge, TV Ads Get Smarter

Video ad platform Innovid will integrate with marketing clouds from IBM, Adobe and Oracle, the companies said Tuesday, allowing video and TV planners to use CRM data to inform video ads served by Innovid. Conversely, those marketing cloud customers can apply intent data from their mobile, desktop and OTT video campaigns to their broader marketing... Continue reading »
by Kelly Liyakasa // December 6th, 2016 //
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PROG I/O: Getting The Ball Rolling On First-Party Data

Before taking advantage of their first-party data, brands first must figure out what the heck they’ve actually got. “People don’t really appreciate the assets they’ve accumulated over the course of years,” said Acxiom vet Josh Herman, who now leads tech development for CRM, ad tech and analytics platforms at Kimberly-Clark Corp. He spoke at AdExchanger’s... Continue reading »
by Allison Schiff // October 28th, 2016 //
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The Founding Principles Of An Omnichannel Strategy

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today’s column is written by Mayur Gupta, global head of marketing technology and innovation at Kimberly-Clark. Much of what has been written about omnichannel experiences reflects two perspectives. The first: Every consumer expects it and every brand wants to deliver it.... Continue reading »
by AdExchanger // July 15th, 2015 //
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Digital Marketing Technologists Tackle The Data, Content And Commerce Collision

The digital marketing technologist isn’t exactly a new kid on the block in the enterprise, given Gartner’s prediction – in 2012 – that 70% of companies employed one. But the job title has definitely evolved as many of the technologies that fuel brands’ consumer interactions – from data-management platforms to CRM to commerce systems –... Continue reading »
by Kelly Liyakasa // May 26th, 2015 //
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How Do We Put Humans At The Center Of The Marketing Tech Ecosystem?

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today’s column is written by Mayur Gupta, global head of marketing technology and innovation at Kimberly-Clark. These are interesting times in the growth of marketing technologies, which are consolidating and diversifying simultaneously. While the consolidation is slow, it is being triggered... Continue reading »
by AdExchanger // January 13th, 2015 //
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CES 2015: Kimberly-Clark Embraces The Startup Scene

CPG giant Kimberly-Clark is one of the more progressive companies when it comes to digital strategy, largely for the way it adapted programmatic advertising way back in 2011, eventually setting up its own internal trading desk with the help of WPP agency Mindshare. It’s in this spirit that the manufacturer of Kleenex, Kotex and Huggies established a... Continue reading »
by Ryan Joe // January 7th, 2015 //
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Why You Should Ditch The ‘Digital Center Of Excellence’

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Mayur Gupta, global head of marketing, technology and operations at Kimberly-Clark. In recent years an increasing number of marketing organizations have established “Digital Center of Excellence” teams. They are often called the DCOE or COE, and are... Continue reading »
by AdExchanger // June 10th, 2014 //
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