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OpenAI may be opening up to the idea of serving ads. Plus, Television for toddlers is quietly powering streaming media ratings.

Dave Strauss, VP of revenue operations and strategy for North America, spoke with AdExchanger about The Guardian’s PMP priorities and how it’s tapping into other emerging revenue streams.

Publicis outperforms its agency holding company rivals because of three primary factors: technology strategy, leadership and deal-making.

Black Friday ecommerce continues to surge, mainly on mobile; social platforms pull optimization features for health and beauty brands; and Google’s antitrust lawyers subpoena info about rival AI search startups.

Happy Thanksgiving to all of our readers! What we’re most thankful for, obviously, is all of you.

Call it a Glitchmas miracle. Maybe. Meta finally appears to have resolved a glitch in its ad platform that prevented new financial services advertisers from running campaigns.

As the deprecation of third-party cookies accelerates and consumer demand for privacy intensifies, brands need new ways to reach their ideal audiences. Enter retail media, a rapidly growing channel offering a lifeline in a privacy-first world.

Digital Content Next CEO Jason Kint shares insights from inside the courtroom during closing arguments in US v. Google, ad tech antitrust edition. Plus: We noodle potential remedies in the search antitrust case against Google.

It’s been tough going for enterprise SaaS companies since 2021. Plus, the EU’s top antitrust watchdog is pulling back from the regulatory beat.

Nikki Bhargava, a partner at law firm Reed Smith, spoke with AdExchanger about knowns – and unknowns – on the privacy as we gear up for the next four years.