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»Brendan Moorcroft

A New School Of Consultants Swims Upstream

Consulting businesses are popping from the foliage like so many munchkins in Oz, eager to guide bewildered marketers – lost, perhaps dealing with head trauma – through a fragmented and hallucinatory media landscape to the yellow-brick…well, you get it. Last month, Starcom MediaVest Group took the wraps off a new advisory business called Zero Dot. The… Continue reading »

by Zach Rodgers // December 3rd, 2013 //
»
Architects Of IPG’s Trading Desk Create Programmatic Consulting Firm

The guys who came up with Interpublic Group’s display ad-trading strategy have embarked together on a joint consulting venture. Their new company, Unbound, will serve as a systems integrator to brands and publishers as they make decisions about programmatic ad technologies. “We saw a pretty big gap in the marketplace. There’s no real technology-and-service systems… Continue reading »

by Zach Rodgers // August 20th, 2013 //
»
 

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