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»thanksgiving

Facebook CPMs Will Be Higher Than Ever This Holiday Season

Too bad there isn’t a Black Friday deal on Facebook inventory – because it’s getting pricey. Following a massive 38% spike in CPMs on Facebook between September and the week before the election, prices dipped back to more normal levels during the first week in November before climbing back up again, according to digital agency... Continue reading »
by Allison Schiff // November 25th, 2020 //
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Comic: Thanks For Reading

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Monica Bhalla // November 20th, 2020 //
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Comic: Gravy Path Optimization

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // November 29th, 2019 //
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Impression Feast: How Food Publishers Handle The Thanksgiving Rush

For recipe sites, the days leading up to Thanksgiving bring a rush of users searching for turkey-basting tips and instructions for making stuffing and pumpkin pie. In the coming weeks, the winter holidays will bolster traffic even more. These audience surges represent an opportunity and challenge for publishers as they try to maximize yield. Sales... Continue reading »
by Sarah Sluis // November 19th, 2014 //
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Black Friday: The Ultimate Test

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachit Srivastava, Data Scientist at PlaceIQ. Thanksgiving is around the corner, meaning great food, family and, of course, Black Friday. Mobile ad targeting and strategy have advanced significantly this year, and... Continue reading »
by AdExchanger // November 26th, 2013 //
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