If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of Publicis-owned influencer marketing platform Influential.
Publicis outperforms its agency holding company rivals because of three primary factors: technology strategy, leadership and deal-making.
Why the agency pivot to alternative payment models is good for M&A; Zeta Global responds to a short-seller’s explosive claims; and X sees a mass exodus after the election.
With attribution-based platforms taking over, there aren’t many ways for an advertiser to bet (and win) big. Plus, what about the Google advertising ID?
Folgers used TikTok’s click-to-buy video overlays and Gopuff’s quick delivery platform to deliver Folgers products to Gen Z shoppers.
